The Synergy Blog

Welcome to the Synergy blog

Innovation and marketing are at the heart of the Synergy business. Consistently ahead of the curve, our staff share their thoughts on food and flavour trends, industry events and company news.

Vitamin and Mineral Supplements: a renaissance category

February 25th, 2021

Many consumers recognise the importance of a healthy, balanced diet that contains a mixture of foods to achieve the recommended daily allowance (RDA) of micro and macronutrients. However, meeting all... Read More

Delivering on consumer’s expectations for plant-based nutritional products

November 4th, 2020

As a leading supplier of flavours for the sports nutrition category, Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins. ... Read More

Are your protein bars built to last?

April 15th, 2020

Over the past decade, protein bars have played an increasingly important role as a convenient solution for grab-and-go nutrition, particularly as consumer interest in exercise and physical activity... Read More

2021 food and drink trends: the consumers driving innovation

April 8th, 2020

Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent. The rise of the... Read More

Trends, Innovative flavours, Savoury, Nutrition, Bakery, Dairy, Beverage

Overcoming taste challenges in meat alternative products

October 11th, 2019

Introducing Synergy's soya harmoniser Over the past five years, visibility and interest in plant-based diets has increased substantially, having gone from niche, to trend, to what the organisers of... Read More

flavour pairing, Savoury, Plant-Based, Vegan

Power up your plant-based protein

June 27th, 2019

Consumer demand for plant-based protein products in the sports nutrition market is continuing to boom and market growth is showing no signs of abating. Social media is abuzz too! Last... Read More

Vegan, Plant-Based, Nutrition, Innovative flavours, flavour pairing

Flavour pairing for gin? We’ll drink to that!

February 15th, 2019

If you’ve been living anywhere other than under a rock for the past five years, you might have noticed that gin has become quite popular! Even just ordering a humble G&T has become a daunting... Read More

Beverage, Innovative flavours, flavour pairing

Fire up that grill – it’s barbecue season!

May 24th, 2018

And so it begins! After what has seemed like a particularly protracted winter, the sun has finally emerged, the UK has experienced the hottest April day for seventy years and sure enough, our... Read More

Innovative flavours, Savoury, Company News

Spice up your product range with Synergy's new turmeric paste

March 2nd, 2018

Turmeric has long been used in curry blends, but in the past few years it has exploded as an ingredient and flavour in its own right, with a 156% new product launch increase in 2017 compared to 2016... Read More

Savoury, Bakery, Beverage, Dairy, Innovative flavours

Catering for coffee connoisseurs

July 3rd, 2017

Coffee – feeding the daily fix The UK ready to drink (RTD) coffee market is forecast to grow by 52% before 2020, to be worth £83.9M (Euromonitor) and is thought to be one of the fastest growing... Read More

Coffee, Synergy Pure, Beverage, Innovative flavours

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Welcome to Synergy UK!

The Synergy Blog

Welcome to the Synergy blog

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Authors

Products

Market Applications

Company

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