The Synergy Blog

Welcome to the Synergy blog

Innovation and marketing are at the heart of the Synergy business. Consistently ahead of the curve, our staff share their thoughts on food and flavour trends, industry events and company news.

2021 food and drink trends: the consumers driving innovation

April 8th, 2020

Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent. The rise of the... Read More

Trends, Innovative flavours, Savoury, Nutrition, Bakery, Dairy, Beverage

Hard Seltzer: The US summer Hit that’s heading for the UK

January 17th, 2020

White claw revolution Hard seltzers have been circulating in the US for a few years but became a cultural phenomenon in Summer of 2019 led by the brand White Claw. A viral video ‘Ain’t no laws... Read More

Innovative flavours, Beverage, Trends

UK Rum Festival review & trends 2019

October 30th, 2019

Following the world's premier rum festival's three-day residency at the ILEC Conference Centre in London, we take a look at how rum’s fortunes in the UK have changed over the past decade, as well as... Read More

Beverage, Trends, Innovative flavours, Exhibitions

Flavour pairing for gin? We’ll drink to that!

February 15th, 2019

If you’ve been living anywhere other than under a rock for the past five years, you might have noticed that gin has become quite popular! Even just ordering a humble G&T has become a daunting... Read More

Beverage, Innovative flavours, flavour pairing

Grown up soft drinks: make mine a pink lemonade

April 24th, 2018

Across Western Europe the consumption of alcohol is in slow decline with around one third preferring to turn to soft drinks. In the UK, according to a YouGov poll, five million people signed up to ‘... Read More

Beverage, Innovative flavours, Dairy, Company News

Spice up your product range with Synergy's new turmeric paste

March 2nd, 2018

Turmeric has long been used in curry blends, but in the past few years it has exploded as an ingredient and flavour in its own right, with a 156% new product launch increase in 2017 compared to 2016... Read More

Savoury, Bakery, Beverage, Dairy, Innovative flavours

Catering for coffee connoisseurs

July 3rd, 2017

Coffee – feeding the daily fix The UK ready to drink (RTD) coffee market is forecast to grow by 52% before 2020, to be worth £83.9M (Euromonitor) and is thought to be one of the fastest growing... Read More

Coffee, Synergy Pure, Beverage, Innovative flavours

Is black grass jelly Asia's hottest new trend?

February 3rd, 2017

What is black grass jelly? Black grass jelly is one of the hottest new trends coming out of Asia and is beginning to penetrate other markets – particularly the US. The usage of black grass jelly in... Read More

Beverage, Innovative flavours, Trends

Get yourself 'set' for Wimbledon

June 27th, 2016

Wimbledon will take centre stage at the end of the month – and statistics reveal the scale of its global appeal. Last year, Tweets about Wimbledon were viewed an incredible eight billion times. The... Read More

Innovative flavours, Seasonal, Synergy Pure, Beverage, Dairy

Welcome to Synergy UK!

Welcome to the Synergy blog

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Welcome to Synergy UK!

The Synergy Blog

Welcome to the Synergy blog

Blog Categories

Authors

Products

Market Applications

Company

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