The Synergy Blog

Welcome to the Synergy blog

Innovation and marketing are at the heart of the Synergy business. Consistently ahead of the curve, our staff share their thoughts on food and flavour trends, industry events and company news.

2021 food and drink trends: the consumers driving innovation

April 8th, 2020

Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent. The rise of the... Read More

Trends, Innovative flavours, Savoury, Nutrition, Bakery, Dairy, Beverage

Hard Seltzer: The US summer Hit that’s heading for the UK

January 17th, 2020

White claw revolution Hard seltzers have been circulating in the US for a few years but became a cultural phenomenon in Summer of 2019 led by the brand White Claw. A viral video ‘Ain’t no laws... Read More

Innovative flavours, Beverage, Trends

UK Rum Festival review & trends 2019

October 30th, 2019

Following the world's premier rum festival's three-day residency at the ILEC Conference Centre in London, we take a look at how rum’s fortunes in the UK have changed over the past decade, as well as... Read More

Beverage, Trends, Innovative flavours, Exhibitions

2020 consumer trends: the future of food & drink

March 15th, 2019

As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others... Read More

Trends, Innovative flavours

Power to the plants: blooming botanicals

July 24th, 2017

We’re taking it back to nature as we explore the latest trend that is in full bloom across the food and beverage industry. In a world where wellness is paramount, we’re increasingly looking to... Read More

Trends

Uncover the secret of meat-free flavour

April 18th, 2017

When choosing to go meat-free, today’s consumer no longer has to pay for their healthier food choices with their taste buds. Synergy’s expertise in flavouring complex plant and dairy protein... Read More

Savoury, Trends, Vegan, Plant-Based

Hot Cross Fun - Taking a look at exciting new innovation on the shelves this Easter

April 11th, 2017

What springs to mind when you hear Easter?For many people, their answer will be centred around food, and there are a few obvious things that are likely to come up, including chocolate eggs, simnel... Read More

Bakery, Seasonal, Trends

Fall in love with chocolate this Valentine’s Day

February 10th, 2017

Pralines, truffles galore and heart-shaped chocolate boxes have long been associated with the 14th of February, but why are we so obsessed with offering sweets to our sweethearts on Valentine’s Day... Read More

Seasonal, Bakery, Dairy, Trends

Is black grass jelly Asia's hottest new trend?

February 3rd, 2017

What is black grass jelly? Black grass jelly is one of the hottest new trends coming out of Asia and is beginning to penetrate other markets – particularly the US. The usage of black grass jelly in... Read More

Beverage, Innovative flavours, Trends

Taking sports nutrition to the next level of taste

December 5th, 2016

The growing market for BCAAs Fuelled by mainstream consumer interest in sports nutrition, protein has seen a meteoric rise in recent years. In fact, with forecast sales in sports nutrition set to... Read More

Innovative flavours, Nutrition, Trends

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Welcome to the Synergy blog

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Welcome to Synergy UK!

The Synergy Blog

Welcome to the Synergy blog

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Blog Categories

Authors

Products

Market Applications

Company

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