At Synergy Flavours we identified 4 global consumer trends that are going to shape the future of Food and Drinks. Our global marketing team members have been working together to highlight those flavours that, linked to those trends, will characterised Food & Drink new product development in 2021 and 2022.
Never before we have seen consumer trends so strongly correlated to one critical event: Covid-19 pandemic. Covid-19 pandemic has pushed consumers on a global stage to focus on their small world and community, becoming very aware of the importance of health and wellbeing, and to rediscover the world out there, while understanding the importance to take care of our planet.
Each trend presents 3 different perspectives that bring together a multitude of insights and source of inspiration to highlight 2020-2021 flavours.
A greater sense of wellbeing, with a pace in harmony with Nature. People tend to have a proactive approach to health rather than reactive.
The pandemic has exacerbated consumers’ focus on health and wellbeing – particularly claims around immunity and gut health.
The lines are now being blurred between supplements and functional food and drink.
There is a whole world out there for consumers to re-discover. Recreate favourite food and beverage experiences from their home.
Consumers are more aware of the impact on the planet, what they do and what the broader community does. The Planet returns back what it gets -- it is a mutual relationship.
Consumers understanding of community has been strengthened. They’re craving human connection, interactions and to create and evoke memories.
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