The Synergy Blog
Welcome to the Synergy blog
Innovation and marketing are at the heart of the Synergy business. Consistently ahead of the curve, our staff share their thoughts on food and flavour trends, industry events and company news.
March 25th, 2021
Tea in general is well-known to be extremely good for health. In Asian countries, tea is not only a hugely popular beverage but also a part of culture and custom.
Specialty tea is high-grade loose-... Read More
February 25th, 2021
Many consumers recognise the importance of a healthy, balanced diet that contains a mixture of foods to achieve the recommended daily allowance (RDA) of micro and macronutrients. However, meeting all... Read More
November 9th, 2020
Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.
2020... Read More
November 4th, 2020
As a leading supplier of flavours for the sports nutrition category, Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins. ... Read More
October 5th, 2020
Nostalgia trends come around in waves – generally around times of uncertainty. Nostalgia is a trend that has been growing considerably recently in the media, fashion and food. Netflix has... Read More
August 12th, 2020
From unicorns through to mermaids and flamingos, we have seen an explosion of colour and imagination on our shelves in recent times. As fantasy flavours become mainstream and we all try and figure... Read More
July 31st, 2020
Consumers are embracing the concept of conscious indulgence. They want to enjoy moments of indulgence and pleasure on a regular basis, but do not want to feel guilty for doing so, especially if such... Read More
June 29th, 2020
Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking.
According to data analyst CGA, on-trade sales of low- and no-... Read More
June 23rd, 2020
Banana bread saw a massive spike in interest during March/April 2020, the ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana... Read More
June 8th, 2020
About the author: Bryson Bolton is Manager of Sensory & Sample Collections at Synergy Flavors, US. In addition to his work at Synergy, Bryson is also a board member at IFT.
The... Read More
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