The Synergy Blog

Welcome to the Synergy blog

Innovation and marketing are at the heart of the Synergy business. Consistently ahead of the curve, our staff share their thoughts on food and flavour trends, industry events and company news.

Speciality Tea in Asia

March 25th, 2021

Tea in general is well-known to be extremely good for health. In Asian countries, tea is not only a hugely popular beverage but also a part of culture and custom. Specialty tea is high-grade loose-... Read More

Vitamin and Mineral Supplements: a renaissance category

February 25th, 2021

Many consumers recognise the importance of a healthy, balanced diet that contains a mixture of foods to achieve the recommended daily allowance (RDA) of micro and macronutrients. However, meeting all... Read More

2020 Halloween Review

November 9th, 2020

Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on. 2020... Read More

Delivering on consumer’s expectations for plant-based nutritional products

November 4th, 2020

As a leading supplier of flavours for the sports nutrition category, Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins. ... Read More

We're Feeling Nostalgic

October 5th, 2020

Nostalgia trends come around in waves – generally around times of uncertainty. Nostalgia is a trend that has been growing considerably recently in the media, fashion and food. Netflix has... Read More

Fantasy Flavours

August 12th, 2020

From unicorns through to mermaids and flamingos, we have seen an explosion of colour and imagination on our shelves in recent times. As fantasy flavours become mainstream and we all try and figure... Read More

Satisfy consumer cravings with ‘conscious indulgence’

July 31st, 2020

Consumers are embracing the concept of conscious indulgence. They want to enjoy moments of indulgence and pleasure on a regular basis, but do not want to feel guilty for doing so, especially if such... Read More

Low and no alcohol

June 29th, 2020

Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking. According to data analyst CGA, on-trade sales of low- and no-... Read More

Baking went Bananas!

June 23rd, 2020

Banana bread saw a massive spike in interest during March/April 2020, the ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana... Read More

Don’t Worry, Pea Happy: Understanding the difference in taste profile across different sources of pea protein

June 8th, 2020

About the author: Bryson Bolton is Manager of Sensory & Sample Collections at Synergy Flavors, US. In addition to his work at Synergy, Bryson is also a board member at IFT. The... Read More

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Welcome to Synergy UK!

The Synergy Blog

Welcome to the Synergy blog

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