The Synergy Blog

Welcome to the Synergy blog

Innovation and marketing are at the heart of the Synergy business. Consistently ahead of the curve, our staff share their thoughts on food and flavour trends, industry events and company news.

Hard Seltzer: The US summer Hit that’s heading for the UK

January 17th, 2020

White claw revolution Hard seltzers have been circulating in the US for a few years but became a cultural phenomenon in Summer of 2019 led by the brand White Claw. A viral video ‘Ain’t no laws... Read More

Christmas 2019 in a Chest-nutshell and 2020 Predictions

January 9th, 2020

As everyone is polishing off the last of the mince pies, we take a look at what was a hit on the shelves this Christmas and the flavours to look out for as we look ahead to Christmas 2020. It’s... Read More

In the ‘sport-light' – how key global sporting events could drive interest in Japanese food & drink

November 7th, 2019

As the Rugby Cup has come to a close it is expected that the world will be continuing to watch Japan this year as it hosts the 2020 Summer Olympics, and we expect that people will want more than just... Read More

UK Rum Festival review & trends 2019

October 30th, 2019

Following the world's premier rum festival's three-day residency at the ILEC Conference Centre in London, we take a look at how rum’s fortunes in the UK have changed over the past decade, as well as... Read More

Beverage, Trends, Innovative flavours, Exhibitions

Overcoming taste challenges in meat alternative products

October 11th, 2019

Introducing Synergy's soya harmoniser Over the past five years, visibility and interest in plant-based diets has increased substantially, having gone from niche, to trend, to what the organisers of... Read More

flavour pairing, Savoury, Plant-Based, Vegan

Power up your plant-based protein

June 27th, 2019

Consumer demand for plant-based protein products in the sports nutrition market is continuing to boom and market growth is showing no signs of abating. Social media is abuzz too! Last... Read More

Vegan, Plant-Based, Nutrition, Innovative flavours, flavour pairing

Why Asia is so exciting - for us and for food flavour innovation

March 29th, 2019

The kitchen of the world Thailand is increasingly becoming known as “the kitchen of the world” and is now the largest food exporter in South East Asia. As well as its rich and unique food... Read More

Company News

2020 consumer trends: the future of food & drink

March 15th, 2019

As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others... Read More

Trends, Innovative flavours

Flavour pairing for gin? We’ll drink to that!

February 15th, 2019

If you’ve been living anywhere other than under a rock for the past five years, you might have noticed that gin has become quite popular! Even just ordering a humble G&T has become a daunting... Read More

Beverage, Innovative flavours, flavour pairing

Vibrant violet: purple sweet potato is a hit with consumers

July 9th, 2018

Never heard of purple sweet potato? As the name suggests, purple sweet potato is a tuberous root vegetable that is often violet or lavender in colour, due to the high content of anthocyanin pigments... Read More

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Welcome to the Synergy blog

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Welcome to Synergy UK!

The Synergy Blog

Welcome to the Synergy blog

Pages

Blog Categories

Authors

Products

Market Applications

Company

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