The Synergy Blog

Welcome to the Synergy blog

Innovation and marketing are at the heart of the Synergy business. Consistently ahead of the curve, our staff share their thoughts on food and flavour trends, industry events and company news.

Fantasy Flavours

August 12th, 2020

From unicorns through to mermaids and flamingos, we have seen an explosion of colour and imagination on our shelves in recent times. As fantasy flavours become mainstream and we all try and figure... Read More

Satisfy consumer cravings with ‘conscious indulgence’

July 31st, 2020

Consumers are embracing the concept of conscious indulgence. They want to enjoy moments of indulgence and pleasure on a regular basis, but do not want to feel guilty for doing so, especially if such... Read More

Low and no alcohol

June 29th, 2020

Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking. According to data analyst CGA, on-trade sales of low- and no-... Read More

Baking went Bananas!

June 23rd, 2020

Banana bread saw a massive spike in interest during March/April 2020, the ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana... Read More

Don’t Worry, Pea Happy: Understanding the difference in taste profile across different sources of pea protein

June 8th, 2020

About the author: Bryson Bolton is Manager of Sensory & Sample Collections at Synergy Flavors, US. In addition to his work at Synergy, Bryson is also a board member at IFT. The... Read More

Are your protein bars built to last?

April 15th, 2020

Over the past decade, protein bars have played an increasingly important role as a convenient solution for grab-and-go nutrition, particularly as consumer interest in exercise and physical activity... Read More

2021 food and drink trends: the consumers driving innovation

April 8th, 2020

Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent. The rise of the... Read More

Trends, Innovative flavours, Savoury, Nutrition, Bakery, Dairy, Beverage

Hard Seltzer: The US summer Hit that’s heading for the UK

January 17th, 2020

White claw revolution Hard seltzers have been circulating in the US for a few years but became a cultural phenomenon in Summer of 2019 led by the brand White Claw. A viral video ‘Ain’t no laws... Read More

Innovative flavours, Beverage, Trends

Christmas 2019 in a Chest-nutshell and 2020 Predictions

January 9th, 2020

As everyone is polishing off the last of the mince pies, we take a look at what was a hit on the shelves this Christmas and the flavours to look out for as we look ahead to Christmas 2020. It’s... Read More

In the ‘sport-light' – how key global sporting events could drive interest in Japanese food & drink

November 7th, 2019

As the Rugby Cup has come to a close it is expected that the world will be continuing to watch Japan this year as it hosts the 2020 Summer Olympics, and we expect that people will want more than just... Read More

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Welcome to the Synergy blog

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Welcome to Synergy UK!

The Synergy Blog

Welcome to the Synergy blog

Pages

Blog Categories

Authors

Products

Market Applications

Company

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