Innovation and marketing are at the heart of the Synergy business. Consistently ahead of the curve, our staff share their thoughts on food and flavour trends, industry events and company news.
Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.
2020... Read More
As a leading supplier of flavours for the sports nutrition category, Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins. ... Read More
Nostalgia trends come around in waves – generally around times of uncertainty. Nostalgia is a trend that has been growing considerably recently in the media, fashion and food. Netflix has... Read More
From unicorns through to mermaids and flamingos, we have seen an explosion of colour and imagination on our shelves in recent times. As fantasy flavours become mainstream and we all try and figure... Read More
Consumers are embracing the concept of conscious indulgence. They want to enjoy moments of indulgence and pleasure on a regular basis, but do not want to feel guilty for doing so, especially if such... Read More
Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking.
According to data analyst CGA, on-trade sales of low- and no-... Read More
Banana bread saw a massive spike in interest during March/April 2020, the ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana... Read More
About the author: Bryson Bolton is Manager of Sensory & Sample Collections at Synergy Flavors, US. In addition to his work at Synergy, Bryson is also a board member at IFT.
The... Read More
Over the past decade, protein bars have played an increasingly important role as a convenient solution for grab-and-go nutrition, particularly as consumer interest in exercise and physical activity... Read More
Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.
The rise of the... Read More
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