Powering a growing market
Nutrition Market Solutions
Once limited to the niche sports performance category, protein and nutritional products have burst into the mainstream.
As these products enter the highly competitive mass market, flavour is the key differentiator. Make your products memorable with market leading flavours inspired by the latest global consumer trends.
We understand the complex issues facing manufacturers and product developers seeking to deliver great nutritional performance without compromising on taste.
Drawing from our parent company, Carbery, a leading manufacturer of whey protein, we have an unrivalled understanding of the nutrition market, and cutting-edge research and development capabilities to resolve your technical challenges and help your product stay ahead of the competition.
From core flavours and customised profiles to maskers and functional flavours, we have an extensive range of flavour solutions to help you make an impact in this fast-growing market.
Manufacturers in the food and beverage industry are under growing pressure to produce healthier products without compromising on taste.
This can mean ingredient reduction to improve nutritional labelling or adding others to boost the health profile, both of which create unique and complex taste challenges.
Our taste modulation portfolio leverages a robust toolbox of characterising and modulating taste solutions to address these multi-dimensional taste challenges and deliver healthy products with the taste consumers love.
Insights & Inspiration
Viva Magenta: flavours inspired by the 2023 Colour of the Year
Flavours inspired by 2023 Colour of the Yearread more
Blonde chocolate, also known as caramelised or golden chocolate, is making a return to our shelves and social media feeds.read more
2021 food and drink trends: the consumers driving innovation
Download the full 2021 consumer and trends report Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.read more
Vitamin and Mineral Supplements: a renaissance category
Many consumers recognise the importance of a healthy, balanced diet that contains a mixture of foods to achieve the recommended daily allowance (RDA) of micro and macronutrients.read more
Flavours of the future Mediterranean
Utilising the range of food and drink trend resources at our disposal, our team have created a ‘hot list’ of flavours we expect to trend in sports nutrition.read more
Delivering on consumer’s expectations for plant-based nutritional products
Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins.read more
Don’t Worry, Pea Happy: Understanding the difference in taste profile across different sources of pea protein
The plant-based protein segment is booming as the consumption of protein-rich diets across the globe has grown exponentially in the last decade.read more
Are your protein bars built to last?
Over the past decade, protein bars have played an increasingly important role as a convenient solution for grab-and-go nutrition…read more
2020 consumer trends: the future of food & drink
As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.read more
Flavours of the future Americas
As part of our ongoing flavour exploration journey, we wanted to ensure that we uncovered the stars of tomorrow and beyond.read more
In the ‘sport-light’ – how key global sporting events could drive interest in Japanese food & drink
Sporting events are well known to influence trending flavours, in 2012, when the Olympics were held in London there was a proudly British theme echoing the support of the host nation.read more
Power up your plant-based protein
Consumer demand for plant-based protein products in the sports nutrition market is continuing to boom and market growth is showing no signs of abating. Social media is abuzz too!read more
What’s in store for the food industry in 2018?
Keeping ahead of the curve in terms of food trends is critical for flavour specialists like Synergy. We help our customers to develop new products or varieties well before a flavour trend might be hitting the mainstream.read more
Uncover the secret of meat-free flavour
When choosing to go meat-free, today’s consumer no longer has to pay for their healthier food choices with their taste buds.read more
Fall in love with chocolate this Valentine’s Day
Pralines, truffles galore and heart-shaped chocolate boxes have long been associated with the 14th of February, but why are we so obsessed with offering sweets to our sweethearts on Valentine’s Day?read more
Taking sports nutrition to the next level of taste
The growing market for BCAAs Fuelled by mainstream consumer interest in sports nutrition, protein has seen a meteoric rise in recent years.read more
Busy bees – a behind the scenes look at developing Synergy’s true-to-nature honey range
In our last blog post, we discovered how honey is gaining traction across the food and beverage industry and is increasingly used to flavour a wide range of applications.read more
Get yourself ‘set’ for Wimbledon
Wimbledon will take centre stage at the end of the month – and statistics reveal the scale of its global appeal. Last year, Tweets about Wimbledon were viewed an incredible eight billion times.read more
We’re passionate about helping our customers create great products.
Complete the form below to get in touch with a member of our team to leverage our operations for global solutions based on true inspiration.