Beverage Market Solutions

The beverage industry is driving innovation as manufacturers race to meet changing consumer preference and align to industry guidelines and regulations.

Whether it’s the need for reduced sugar beverages, drinks with functional benefits or the demand for premium beverages, we are here to support you. Our flavour solutions help your product meet new challenges without compromising on the great taste consumers expect.

The race to capture the interest of adventurous consumers centres on the ability of global beverage companies to innovate in a highly competitive market.

Dedicated Beverage Team

Our flavour specialists can help you create new beverages and improve existing formulations that quench consumers’ thirst for something extraordinary. 

We’re passionate about exploring new tastes and global influences to help you anticipate new trends and stay ahead of the competition.

What’s more, our background in protein science and nutrition means we can create great flavours for notoriously hard to formulate nutritional beverages to help you tap this fast-growing consumer niche. 

Get in touch to learn more about our beverage expertise and how we can help formulate your next beverage.



Low & No

Soft Drinks

Coffee & Tea


Dairy & Alternatives

Functional Beverages

Behaviours towards health are constantly evolving. From drinks focusing on gut health to those centring on beauty we are seeing a wave of innovation in functional beverages.

From next generation energy drinks through to fortified beverages, our highly collaborative environment enables you to create great tasting drinks with our taste modulation solutions, natural flavours, extracts and essence.

Taste Modulation

Manufacturers in the food and beverage industry are under growing pressure to produce healthier products without compromising on taste.  

This can mean ingredient reduction to improve nutritional labelling or adding others to boost the health profile, both of which create unique and complex taste challenges.  

Our taste modulation portfolio leverages a robust toolbox of characterising and modulating taste solutions to address these multi-dimensional taste challenges and deliver healthy products with the taste consumers love.

Insights & Inspiration

Blonde Chocolate

Blonde chocolate, also known as caramelised or golden chocolate, is making a return to our shelves and social media feeds.

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Low and No session

The Synergy beverage team had a virtual session with Laura Willoughby – Co-Founder of Club Soda and Christine Partkinson – Co-Founder of Brimful Drinks.

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Inspiring Citrus

Synergy’s global citrus programme opens up a world of possibilities for manufacturers looking to tap into the demands of today’s consumers.

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Speciality Tea in Asia

Tea in general is well-known to be extremely good for health. In Asian countries, tea is not only a hugely popular beverage but also a part of culture and custom.

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2020 Halloween Review

Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.

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Low and No alcohol

Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking.

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2020 consumer trends: the future of food & drink

As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.

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Catering for coffee connoisseurs

Research has found that major capital investment is being made into many expanding coffee businesses, along with time, effort and skill into differentiating their product lines.

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Get yourself ‘set’ for Wimbledon

Wimbledon will take centre stage at the end of the month – and statistics reveal the scale of its global appeal. Last year, Tweets about Wimbledon were viewed an incredible eight billion times.

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Explore Our Market Solutions


Flavour and consumer insights for the beverage market.

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Beverages 2 Beverage


Explore our deep understanding of the nutrition market.

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Nutrition Nutrition

Dairy & Alternatives

Insights and innovation for the dairy & dairy alternative markets

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Dairy Alternatives Dairy & Alternatives

Sweet Goods

Intimate knowledge of sweet goods markets & product development.

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Sweet Goods Sweet Goods

Savoury Goods

Flavour and consumer insights for the savoury market.

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Savoury Savoury Goods


Bring your plant-based products to life with authentic flavours and taste modulation solutions.

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Plant Based Plant-based

Contact Us

We’re passionate about helping our customers create great products.

Complete the form below to get in touch with a member of our team to leverage our operations for global solutions based on true inspiration.