Beverage formulations with impact & balance
Beverage Market Solutions
The beverage industry is driving innovation as manufacturers race to meet changing consumer preference and align to industry guidelines and regulations.
Whether it’s the need for reduced sugar beverages, drinks with functional benefits or the demand for premium beverages, we are here to support you. Our flavour solutions help your product meet new challenges without compromising on the great taste consumers expect.
The race to capture the interest of adventurous consumers centres on the ability of global beverage companies to innovate in a highly competitive market.
Dedicated Beverage Team
Our flavour specialists can help you create new beverages and improve existing formulations that quench consumers’ thirst for something extraordinary.
We’re passionate about exploring new tastes and global influences to help you anticipate new trends and stay ahead of the competition.
What’s more, our background in protein science and nutrition means we can create great flavours for notoriously hard to formulate nutritional beverages to help you tap this fast-growing consumer niche.
Get in touch to learn more about our beverage expertise and how we can help formulate your next beverage.
Behaviours towards health are constantly evolving. From drinks focusing on gut health to those centring on beauty we are seeing a wave of innovation in functional beverages.
From next generation energy drinks through to fortified beverages, our highly collaborative environment enables you to create great tasting drinks with our taste modulation solutions, natural flavours, extracts and essence.
Manufacturers in the food and beverage industry are under growing pressure to produce healthier products without compromising on taste.
This can mean ingredient reduction to improve nutritional labelling or adding others to boost the health profile, both of which create unique and complex taste challenges.
Our taste modulation portfolio leverages a robust toolbox of characterising and modulating taste solutions to address these multi-dimensional taste challenges and deliver healthy products with the taste consumers love.
Insights & Inspiration
Easter Inspiration: Top trends for 2023
Are you ready to elevate your Easter celebrations this year? Get ready to tantalize your taste buds because we’re bringing you the latest Easter trends in food and drink!read more
The FoodNavigator Podcast: Synergy Flavours’ innovations in low/no drinks
How innovation hopes to bring fun, sociability and indulgence to low/no drinks.read more
Viva Magenta: flavours inspired by the 2023 Colour of the Year
Flavours inspired by 2023 Colour of the Yearread more
A Taste of Winter: deliciously cosy food and drink flavours
This festive season is full of innovation, discover out favourite flavours in food and beveragesread more
Natural Energy Beverages
The energy market continues to evolve, moving away from high sugar and caffeine content to natural, clean labels.read more
2022 Food and Drink Trends | Part Two
When Synergy revealed four key trends that would shape the future of food and drink for 2021-2022…read more
Blonde chocolate, also known as caramelised or golden chocolate, is making a return to our shelves and social media feeds.read more
Organic Suitable Flavourings
New regulations issued by the European Commission are changing the way flavourings can be used in organic food and beverage products.read more
Low and No session
The Synergy beverage team had a virtual session with Laura Willoughby – Co-Founder of Club Soda and Christine Partkinson – Co-Founder of Brimful Drinks.read more
2022 Food and Drink Trends | Part One
In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.read more
Low and No Market Solutions
From increased health awareness through to the impact of social media, consumers are increasingly turning to alcohol alternatives.read more
Synergy’s global citrus programme opens up a world of possibilities for manufacturers looking to tap into the demands of today’s consumers.read more
2021 food and drink trends: the consumers driving innovation
Download the full 2021 consumer and trends report Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.read more
Speciality Tea in Asia
Tea in general is well-known to be extremely good for health. In Asian countries, tea is not only a hugely popular beverage but also a part of culture and custom.read more
2020 Halloween Review
Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.read more
Satisfy consumer cravings with ‘conscious indulgence’
Consumers want guilt-free moments of indulgence, meaning they want satisfying products that are free from “bad” ingredients and are high in “good” ingredients.read more
Low and No alcohol
Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking.read more
2020 consumer trends: the future of food & drink
As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.read more
Hard Seltzer: The US summer Hit that’s heading for the UK
White claw revolution Hard seltzers have been circulating in the US for a few years but became a cultural phenomenon in Summer of 2019 led by the brand White Claw.read more
Christmas 2019 in a Chest-nutshell and 2020 Predictions
As everyone is polishing off the last of the mince pies, we take a look at what was a hit on the shelves this Christmas and the flavours to look out for as we look ahead to Christmas 2020.read more
UK Rum Festival review & trends 2019
We take a look at how rum’s fortunes in the UK have changed over the past decade, as well as pick out some of the key trends from the festival.read more
Flavour pairing for gin? We’ll drink to that!
If you’ve been living anywhere other than under a rock for the past five years, you might have noticed that gin has become quite popular!read more
Vibrant violet: purple sweet potato is a hit with consumers
Increasingly, consumers are paying more attention to Instagrammable food and drinks, and are spending more time than ever browsing and uploading images of food…read more
Grown up soft drinks: make mine a pink lemonade
In the UK, according to a YouGov poll, five million people signed up to ‘Dry January’ last year, and Alcohol Concern says participants of its New Year campaign have quadrupled in three years.read more
What’s in store for the food industry in 2018?
Keeping ahead of the curve in terms of food trends is critical for flavour specialists like Synergy. We help our customers to develop new products or varieties well before a flavour trend might be hitting the mainstream.read more
Power to the plants: blooming botanicals
We’re taking it back to nature as we explore the latest trend that is in full bloom across the food and beverage industry.read more
Catering for coffee connoisseurs
Research has found that major capital investment is being made into many expanding coffee businesses, along with time, effort and skill into differentiating their product lines.read more
Is black grass jelly Asia’s hottest new trend?
What is black grass jelly? Black grass jelly is one of the hottest new trends coming out of Asia and is beginning to penetrate other markets – particularly the US.read more
Busy bees – a behind the scenes look at developing Synergy’s true-to-nature honey range
In our last blog post, we discovered how honey is gaining traction across the food and beverage industry and is increasingly used to flavour a wide range of applications.read more
Are you ready to ‘rum’-ble? Synergy’s rum cocktail range has you covered for National Rum Day
Tomorrow (16th August) is National Rum Day, so if anyone in the office is looking a bit sluggish on Wednesday morning – now you know why!read more
Get yourself ‘set’ for Wimbledon
Wimbledon will take centre stage at the end of the month – and statistics reveal the scale of its global appeal. Last year, Tweets about Wimbledon were viewed an incredible eight billion times.read more
We’re passionate about helping our customers create great products.
Complete the form below to get in touch with a member of our team to leverage our operations for global solutions based on true inspiration.