Capturing the consumer voice
Launching successful products to meet the latest consumer demands requires a flavour partner that blends art, science and insights to help you navigate, and even predict, global taste and culinary trends while supporting your innovation process from start to finish.
Synergy layers deep consumer understanding with a long-standing heritage of flavour development and modern extraction technology, to create an exceptional array of quality taste solutions. Backed-up by technical teams with the expertise needed to overcome even the toughest taste challenge.
Our global marketing team works on consumer trends that are going to impact the food and beverage industry in the years to come.VIEW TRENDS
Trendcast by Synergy Flavours is a food and beverage podcast dedicated to discussing the latest consumer trends, innovation and other hot topics across global food, beverage and nutrition categories.LISTEN NOW
Insights & Inspiration
Viva Magenta: flavours inspired by the 2023 Colour of the Year
Flavours inspired by 2023 Colour of the Yearread more
Ready, Steady, Gouda
Texture, flavour intensity and premium ingredients are key product attributes on which baked goods can be judged.read more
Hokkaido milk: premium dairy from Japan
Hokkaido is the northernmost island of Japan, and at 22% of the country’s total land area, it is also the second largest!read more
Butter – concerned about recipe costs? We have the solution
Butter has certainly grabbed the headlines in terms of price volatility with the chief executive of Arla going so far as to warn that this could translate into a butter shortage by Christmas.read more
Carbery takes gold at 2016 Cheese Awards
Carbery Group, global leader in food ingredients, flavours and cheese, continued their run of success at cheese competitions last week after fending off competition to win three gold…read more
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