Sweet goods to satisfy the senses
Sweet Goods Market Solutions
Our global team of flavour experts develops winning flavours for a wide variety of applications, offering solutions for cost optimisation and product reformulation.
Our flavours are available in liquid and powdered forms to meet your solubility and performance needs.
Consumer behaviours are changing, with increased appetite for premium, indulgent and exotic flavours that don’t compromise on convenience or health.
We’re constantly researching the latest trends and influences to help you anticipate the next big trend, whether that’s exotic new tastes or a twist on classic favourites.
Our collaborative approach allows us to deliver tailored ingredients that complement your existing product recipes to stay relevant in a fast-changing market.
Manufacturers in the food and beverage industry are under growing pressure to produce healthier products without compromising on taste.
This can mean ingredient reduction to improve nutritional labelling or adding others to boost the health profile, both of which create unique and complex taste challenges.
Our taste modulation portfolio leverages a robust toolbox of characterising and modulating taste solutions to address these multi-dimensional taste challenges and deliver healthy products with the taste consumers love.
Insights & Inspiration
Easter Inspiration: Top trends for 2023
Are you ready to elevate your Easter celebrations this year? Get ready to tantalize your taste buds because we’re bringing you the latest Easter trends in food and drink!read more
Viva Magenta: flavours inspired by the 2023 Colour of the Year
Flavours inspired by 2023 Colour of the Yearread more
A Taste of Winter: deliciously cosy food and drink flavours
This festive season is full of innovation, discover out favourite flavours in food and beveragesread more
2022 Food and Drink Trends | Part Two
When Synergy revealed four key trends that would shape the future of food and drink for 2021-2022…read more
Blonde chocolate, also known as caramelised or golden chocolate, is making a return to our shelves and social media feeds.read more
Organic Suitable Flavourings
New regulations issued by the European Commission are changing the way flavourings can be used in organic food and beverage products.read more
Next Generation Calorie Reduction
We make product reformulation simple with an all-in-one solution that has been designed to maintain taste, texture and mouthfeel in calorie-reduced bakery products.read more
Trending sweet flavours, as selected by Michelin Star Chefs
Dive into the dessert menus at the UK and Ireland’s top eating spots as we pick out the most popular flavours and ingredients.read more
2022 Food and Drink Trends | Part One
In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.read more
Plant-based or taste: do we need to choose?
Did you know that global retail sales of plant-based food alternatives are tipped to reach up to $162 billion by 2030?read more
2021 food and drink trends: the consumers driving innovation
Download the full 2021 consumer and trends report Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.read more
2020 Halloween Review
Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.read more
Satisfy consumer cravings with ‘conscious indulgence’
Consumers want guilt-free moments of indulgence, meaning they want satisfying products that are free from “bad” ingredients and are high in “good” ingredients.read more
Baking went Bananas!
The ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana Bread rose by 84% in the UK and 54% worldwide.read more
2020 consumer trends: the future of food & drink
As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.read more
Christmas 2019 in a Chest-nutshell and 2020 Predictions
As everyone is polishing off the last of the mince pies, we take a look at what was a hit on the shelves this Christmas and the flavours to look out for as we look ahead to Christmas 2020.read more
Vibrant violet: purple sweet potato is a hit with consumers
Increasingly, consumers are paying more attention to Instagrammable food and drinks, and are spending more time than ever browsing and uploading images of food…read more
What’s in store for the food industry in 2018?
Keeping ahead of the curve in terms of food trends is critical for flavour specialists like Synergy. We help our customers to develop new products or varieties well before a flavour trend might be hitting the mainstream.read more
Power to the plants: blooming botanicals
We’re taking it back to nature as we explore the latest trend that is in full bloom across the food and beverage industry.read more
Hot Cross Fun – Taking a look at exciting new innovation on the shelves this Easter
For many people, their answer will be centred around food, and there are a few obvious things that are likely to come up, including chocolate eggs, simnel cake and hot cross buns.read more
Humble pie – celebrate British pie week with Synergy
So for British pie week, join us in celebrating Britain’s humblest dish by looking at the history of the pie, as well as what the future may hold for it…read more
Fall in love with chocolate this Valentine’s Day
Pralines, truffles galore and heart-shaped chocolate boxes have long been associated with the 14th of February, but why are we so obsessed with offering sweets to our sweethearts on Valentine’s Day?read more
Is black grass jelly Asia’s hottest new trend?
What is black grass jelly? Black grass jelly is one of the hottest new trends coming out of Asia and is beginning to penetrate other markets – particularly the US.read more
Busy bees – a behind the scenes look at developing Synergy’s true-to-nature honey range
In our last blog post, we discovered how honey is gaining traction across the food and beverage industry and is increasingly used to flavour a wide range of applications.read more
What’s all the buzz about honey?
People have been drawn to the taste of honey for as long as bees have been building hives. With its popularity rising among consumers, honey is appearing on product labels for everything from yoghurts to alcoholic beverages.read more
Get yourself ‘set’ for Wimbledon
Wimbledon will take centre stage at the end of the month – and statistics reveal the scale of its global appeal. Last year, Tweets about Wimbledon were viewed an incredible eight billion times.read more
We’re passionate about helping our customers create great products.
Complete the form below to get in touch with a member of our team to leverage our operations for global solutions based on true inspiration.