Market Solutions

We create flavours with impact to help your product stand out in a competitive market

Discover Our Market Solutions

Launching a successful product takes more than just great flavours, it requires an understanding of the opportunities and challenges facing your business.

A partner to navigate the changing demands of consumers in your market.

From concept ideation to commercialisation, we’re with you at every step of the journey to deliver an exceptional product that stands out from the crowd.


Flavour and consumer insights for the beverage market.

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Beverages 2 Beverage


Explore our deep understanding of the nutrition market.

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Nutrition Nutrition

Dairy & Alternatives

Insights and innovation for the dairy & dairy alternative markets

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Dairy Alternatives Dairy & Alternatives

Sweet Goods

Intimate knowledge of sweet goods markets & product development.

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Sweet Goods Sweet Goods

Savoury Goods

Flavour and consumer insights for the savoury market.

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Savoury Savoury Goods


Bring your plant-based products to life with authentic flavours and taste modulation solutions.

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Plant Based Plant-based

Inspiring Flavours

We’re constantly tracking the trends and consumer behaviour that drive market innovation. From international cuisine, vintage-inspiration, to holistic health and wellness.


Taste Modulation

Achieving the right flavour for your product requires a robust toolbox of characterising and modulating taste solutions to address multi-dimensional taste challenges.


Flavour Creation

We’re passionate about developing impactful, authentic flavours that work for you and your consumer.


Insights & Inspiration

Low and No session

The Synergy beverage team had a virtual session with Laura Willoughby – Co-Founder of Club Soda and Christine Partkinson – Co-Founder of Brimful Drinks.

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Speciality Tea in Asia

Tea in general is well-known to be extremely good for health. In Asian countries, tea is not only a hugely popular beverage but also a part of culture and custom.

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Low and No alcohol

Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking.

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Baking went Bananas!

The ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana Bread rose by 84% in the UK and 54% worldwide.

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Power up your plant-based protein

Consumer demand for plant-based protein products in the sports nutrition market is continuing to boom and market growth is showing no signs of abating.  Social media is abuzz too! 

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Catering for coffee connoisseurs

Research has found that major capital investment is being made into many expanding coffee businesses, along with time, effort and skill into differentiating their product lines.

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Explore Our Taste Solutions

We offer a full range of flavours, from homegrown to exotic and subtle to impactful.

Combining art, science and insights to create high-impact flavours that inspire and enhance taste is core to our approach.

Contact Us

We’re passionate about helping our customers create great products.

Complete the form below to get in touch with a member of our team to leverage our operations for global solutions based on true inspiration.