Market Solutions

How innovation hopes to bring fun, sociability and indulgence to low/no drinks.

Flavours inspired by 2023 Colour of the Year

The energy market continues to evolve, moving away from high sugar and caffeine content to natural, clean labels.

When Synergy revealed four key trends that would shape the future of food and drink for 2021-2022…

New regulations issued by the European Commission are changing the way flavourings can be used in organic food and beverage products.

The Synergy beverage team had a virtual session with Laura Willoughby – Co-Founder of Club Soda and Christine Partkinson – Co-Founder of Brimful Drinks.

In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.

From increased health awareness through to the impact of social media, consumers are increasingly turning to alcohol alternatives.

Did you know that global retail sales of plant-based food alternatives are tipped to reach up to $162 billion by 2030?

Tea in general is well-known to be extremely good for health. In Asian countries, tea is not only a hugely popular beverage but also a part of culture and custom.

Many consumers recognise the importance of a healthy, balanced diet that contains a mixture of foods to achieve the recommended daily allowance (RDA) of micro and macronutrients.

Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins. 

Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking.

The ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana Bread rose by 84% in the UK and 54% worldwide.

The plant-based protein segment is booming as the consumption of protein-rich diets across the globe has grown exponentially in the last decade.

Over the past decade, protein bars have played an increasingly important role as a convenient solution for grab-and-go nutrition…

White claw revolution  Hard seltzers have been circulating in the US for a few years but became a cultural phenomenon in Summer of 2019 led by the brand White Claw.

Sporting events are well known to influence trending flavours, in 2012, when the Olympics were held in London there was a proudly British theme echoing the support of the host nation.

We take a look at how rum’s fortunes in the UK have changed over the past decade, as well as pick out some of the key trends from the festival.

Over the past five years, visibility and interest in plant-based diets has increased substantially, having gone from niche, to trend, to what the organisers of Veganuary this year called “a cultural shift”.

Consumer demand for plant-based protein products in the sports nutrition market is continuing to boom and market growth is showing no signs of abating.  Social media is abuzz too! 

If you’ve been living anywhere other than under a rock for the past five years, you might have noticed that gin has become quite popular!

At Synergy, we have a number of authentic solutions designed to help our customers easily tap into the latest barbecue trends.

In the UK, according to a YouGov poll, five million people signed up to ‘Dry January’ last year, and Alcohol Concern says participants of its New Year campaign have quadrupled in three years.

Hokkaido is the northernmost island of Japan, and at 22% of the country’s total land area, it is also the second largest!

Butter has certainly grabbed the headlines in terms of price volatility with the chief executive of Arla going so far as to warn that this could translate into a butter shortage by Christmas.

Research has found that major capital investment is being made into many expanding coffee businesses, along with time, effort and skill into differentiating their product lines.

When choosing to go meat-free, today’s consumer no longer has to pay for their healthier food choices with their taste buds.  

For many people, their answer will be centred around food, and there are a few obvious things that are likely to come up, including chocolate eggs, simnel cake and hot cross buns.

So for British pie week, join us in celebrating Britain’s humblest dish by looking at the history of the pie, as well as what the future may hold for it…

The growing market for BCAAs Fuelled by mainstream consumer interest in sports nutrition, protein has seen a meteoric rise in recent years.

Few ingredients in recent years have experienced protein’s sustained and meteoric rise, with Euromonitor forecasting sales to reach £618.4 million in the UK by 2020. 

Tomorrow (16th August) is National Rum Day, so if anyone in the office is looking a bit sluggish on Wednesday morning – now you know why! 

Carbery Group, global leader in food ingredients, flavours and cheese, continued their run of success at cheese competitions last week after fending off competition to win three gold…