We create flavours with impact to help your product stand out in a competitive market
Discover Our Market Solutions
Launching a successful product takes more than just great flavours, it requires an understanding of the opportunities and challenges facing your business.
A partner to navigate the changing demands of consumers in your market.
From concept ideation to commercialisation, we’re with you at every step of the journey to deliver an exceptional product that stands out from the crowd.
We’re constantly tracking the trends and consumer behaviour that drive market innovation. From international cuisine, vintage-inspiration, to holistic health and wellness.FIND OUT MORE
Achieving the right flavour for your product requires a robust toolbox of characterising and modulating taste solutions to address multi-dimensional taste challenges.FIND OUT MORE
We’re passionate about developing impactful, authentic flavours that work for you and your consumer.OUR APPROACH
Insights & Inspiration
The FoodNavigator Podcast: Synergy Flavours’ innovations in low/no drinks
How innovation hopes to bring fun, sociability and indulgence to low/no drinks.read more
Viva Magenta: flavours inspired by the 2023 Colour of the Year
Flavours inspired by 2023 Colour of the Yearread more
Natural Energy Beverages
The energy market continues to evolve, moving away from high sugar and caffeine content to natural, clean labels.read more
2022 Food and Drink Trends | Part Two
When Synergy revealed four key trends that would shape the future of food and drink for 2021-2022…read more
Organic Suitable Flavourings
New regulations issued by the European Commission are changing the way flavourings can be used in organic food and beverage products.read more
Low and No session
The Synergy beverage team had a virtual session with Laura Willoughby – Co-Founder of Club Soda and Christine Partkinson – Co-Founder of Brimful Drinks.read more
2022 Food and Drink Trends | Part One
In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.read more
Low and No Market Solutions
From increased health awareness through to the impact of social media, consumers are increasingly turning to alcohol alternatives.read more
Plant-based or taste: do we need to choose?
Did you know that global retail sales of plant-based food alternatives are tipped to reach up to $162 billion by 2030?read more
Speciality Tea in Asia
Tea in general is well-known to be extremely good for health. In Asian countries, tea is not only a hugely popular beverage but also a part of culture and custom.read more
Vitamin and Mineral Supplements: a renaissance category
Many consumers recognise the importance of a healthy, balanced diet that contains a mixture of foods to achieve the recommended daily allowance (RDA) of micro and macronutrients.read more
Delivering on consumer’s expectations for plant-based nutritional products
Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins.read more
Low and No alcohol
Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking.read more
Baking went Bananas!
The ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana Bread rose by 84% in the UK and 54% worldwide.read more
Don’t Worry, Pea Happy: Understanding the difference in taste profile across different sources of pea protein
The plant-based protein segment is booming as the consumption of protein-rich diets across the globe has grown exponentially in the last decade.read more
Are your protein bars built to last?
Over the past decade, protein bars have played an increasingly important role as a convenient solution for grab-and-go nutrition…read more
Hard Seltzer: The US summer Hit that’s heading for the UK
White claw revolution Hard seltzers have been circulating in the US for a few years but became a cultural phenomenon in Summer of 2019 led by the brand White Claw.read more
In the ‘sport-light’ – how key global sporting events could drive interest in Japanese food & drink
Sporting events are well known to influence trending flavours, in 2012, when the Olympics were held in London there was a proudly British theme echoing the support of the host nation.read more
UK Rum Festival review & trends 2019
We take a look at how rum’s fortunes in the UK have changed over the past decade, as well as pick out some of the key trends from the festival.read more
Overcoming taste challenges in meat alternative products
Over the past five years, visibility and interest in plant-based diets has increased substantially, having gone from niche, to trend, to what the organisers of Veganuary this year called “a cultural shift”.read more
Power up your plant-based protein
Consumer demand for plant-based protein products in the sports nutrition market is continuing to boom and market growth is showing no signs of abating. Social media is abuzz too!read more
Flavour pairing for gin? We’ll drink to that!
If you’ve been living anywhere other than under a rock for the past five years, you might have noticed that gin has become quite popular!read more
Fire up that grill – it’s barbecue season!
At Synergy, we have a number of authentic solutions designed to help our customers easily tap into the latest barbecue trends.read more
Grown up soft drinks: make mine a pink lemonade
In the UK, according to a YouGov poll, five million people signed up to ‘Dry January’ last year, and Alcohol Concern says participants of its New Year campaign have quadrupled in three years.read more
Hokkaido milk: premium dairy from Japan
Hokkaido is the northernmost island of Japan, and at 22% of the country’s total land area, it is also the second largest!read more
Butter – concerned about recipe costs? We have the solution
Butter has certainly grabbed the headlines in terms of price volatility with the chief executive of Arla going so far as to warn that this could translate into a butter shortage by Christmas.read more
Catering for coffee connoisseurs
Research has found that major capital investment is being made into many expanding coffee businesses, along with time, effort and skill into differentiating their product lines.read more
Uncover the secret of meat-free flavour
When choosing to go meat-free, today’s consumer no longer has to pay for their healthier food choices with their taste buds.read more
Hot Cross Fun – Taking a look at exciting new innovation on the shelves this Easter
For many people, their answer will be centred around food, and there are a few obvious things that are likely to come up, including chocolate eggs, simnel cake and hot cross buns.read more
Humble pie – celebrate British pie week with Synergy
So for British pie week, join us in celebrating Britain’s humblest dish by looking at the history of the pie, as well as what the future may hold for it…read more
Taking sports nutrition to the next level of taste
The growing market for BCAAs Fuelled by mainstream consumer interest in sports nutrition, protein has seen a meteoric rise in recent years.read more
High-protein products take centre stage at this year’s HIE exhibition
Few ingredients in recent years have experienced protein’s sustained and meteoric rise, with Euromonitor forecasting sales to reach £618.4 million in the UK by 2020.read more
Are you ready to ‘rum’-ble? Synergy’s rum cocktail range has you covered for National Rum Day
Tomorrow (16th August) is National Rum Day, so if anyone in the office is looking a bit sluggish on Wednesday morning – now you know why!read more
Carbery takes gold at 2016 Cheese Awards
Carbery Group, global leader in food ingredients, flavours and cheese, continued their run of success at cheese competitions last week after fending off competition to win three gold…read more
Explore Our Taste Solutions
We offer a full range of flavours, from homegrown to exotic and subtle to impactful.
Combining art, science and insights to create high-impact flavours that inspire and enhance taste is core to our approach.
We’re passionate about helping our customers create great products.
Complete the form below to get in touch with a member of our team to leverage our operations for global solutions based on true inspiration.