The key to consumer-winning functional foods

Consumers are increasingly seeking food and drinks that boost overall health and wellbeing. Better consumer access to health and nutrition information paired with heightened concern for health throughout the global Covid-19 pandemic is driving an increased need for functional foods that tap into different need states. Manufacturers are also driving this change, with the addition […]

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From Mild to Wild: Embracing Fiery and Bold Flavours

Culinary boundaries are constantly being pushed, with hybrid dishes combining heat, salty, sweet and umami flavours to redefine our palates. In a recent flavour survey by Innova, 22% of consumers globally reported looking for “intense and bold flavours” whilst 82% of consumers in Europe would be interested in ready meals with ‘heat’ or ‘spicy’ flavours. […]

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The Flavourful Future of Beer: Innovating for the Next Generation

Younger consumers are driving a wave of innovation in the beer market with their appetite for flavoured alcoholic beverages. Flavoured beer launches grew by 28% globally between 2018 and 2022 as brewers responded to the growing popularity of flavoured variants in other alcoholic segments like hard seltzers and ready to drink cocktails. (Innova)  Younger millennial […]

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The Rapid Growth of Clear Proteins: A Nutritional Revolution

It’s no secret that in recent years clear protein has been reshaping the landscape of dietary supplements and hydration drinks, becoming one of the fastest growing nutrition categories. With their demand increasing it’s no wonder major brands are getting in on the clear protein action. In Europe, the number of product launches has skyrocketed by […]

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