Insights

The Evolution of Ready Meals: Meeting Modern Flavour Expectations

The ready meal sector has undergone significant change in recent years. Once valued primarily for convenience, ready meals are now expected to deliver authentic, high-quality flavours and a restaurant-style experience at home. Consumers are increasingly seeking globally inspired dishes, richer, creamier sauces, and layered taste profiles. According to Innova, three in five consumers (60%)1 are […]

Flavour pairing RTM greens powders using specialist taste modulation technology from Synergy adds consumer appeal

Between 2023 and 2024, the US market size for greens nearly doubled from $112m to $209m and, at the mid-point in 2025, total sales have already exceeded the previous year to reach $222m.i With growth attributable to new flavour launches from leading brands, manufacturers are seeking to diversity and innovate in this booming market. This […]

Fermented, Flavourful and Fast-Growing: What Gochujang Means for UK Food Innovation

Gochujang, Korea’s iconic fermented chilli paste, is fast becoming a kitchen essential in the UK. Its unique mix of sweetness, umami and modest heat is inspiring everything from sauces and snacks to ready meals, as British consumers continue to embrace bold global flavours. From Street Food Star to Supermarket Staple Once found mainly in Korean restaurants and specialist stores, gochujang has now made its way […]

Beyond functional: Enabling new product diversification in high-protein dairy – without compromising taste and texture

Functional dairy – a fast-growing market Consumers are adopting a more proactive approach to nutrition and healthy living, paying close attention to the health impact of the food they consume. Because dairy is naturally high in protein, the pairing of protein fortification with dairy products has experienced rapid growth in recent years. Diets that focus […]

Mexican Flavours are Taking Over and the World Cup’s About to Supercharge It

Mexican food is no longer just a flavour trend it’s fast becoming a fixture across Europe. From high street burrito bars to supermarket ready meals and innovative fusion menus, there’s a growing appetite for Mexican-inspired dishes that are as bold in flavour as they are vibrant on the plate. What draws people in is not […]

European Shelves Get a Stateside Makeover

As part of our World Cup flavours series , we’re kicking off with a look at the American tastes scoring big in the UK. For years, European consumers have looked across the Atlantic for food and drink inspiration, and today that influence is stronger than ever. Major US brands like Shake Shack, Wingstop and Cinnabon […]