2027 Food and Drink Taste Trends
Food and Drinks Trend Report
In a fast-moving marketplace, creating products that truly connect with consumers means staying ahead of future flavour and taste trends.
To support this, our category specialists have developed eight comprehensive taste trend reports for 2027. Built on the latest market intelligence and consumer insight, these reports are designed to equip our customers and partners across the food, beverage and nutrition sectors with the knowledge they need to innovate with confidence.
Explore the flavours gaining momentum, the emerging taste profiles set to shape the year ahead, and expert commentary on what’s driving change across the industry.
Dive into the 2027 reports below and stay one step ahead.
Read The 2027 Taste Trend Reports
Soft Drinks
Explore the 2027 European Soft Drinks Taste Trends report to uncover the key flavour, function and format shifts reshaping the category. From hydration-led innovation to functional sodas and mood-mapped beverages, this report reveals how soft drinks are evolving to meet increasingly layered consumer expectations.
Gain insight into the rise of berry and botanical pairings, tropical and emerging fruit profiles, and the continued demand for natural sugar reduction and gut health support. Discover the flavours, claims and cultural drivers set to define the next wave of soft drinks innovation across Europe.
Sweet Goods
Explore the 2027 European Sweet Goods Taste Trends report to uncover the key flavour, texture and nutrition shifts reshaping cakes, pastries, biscuits and desserts. As health scrutiny intensifies alongside demand for everyday indulgence, this report reveals how sweet goods are evolving to balance comfort, functionality and ingredient transparency.
Gain insight into protein-powered bakes, cleaner label reformulation and the rise of contrast-led textures, alongside emerging hybrid flavours and modern twists on nostalgic classics. Discover the flavour profiles, claims and cultural drivers set to define the next wave of sweet goods innovation across Europe.
Functional RTD
Explore the 2027 Functional Ready-to-Drink Taste Trends report to uncover the key flavour, function and wellness shifts shaping the category across Europe. As functional beverages move from occasion led use to everyday lifestyle drinks, this report reveals how RTDs are evolving to support hydration, energy, focus and balance in daily routines.
Gain insight into the rise of flavour-led functional drinks, from familiar fruit profiles with modern twists to more playful, emerging tastes. Discover the ingredients, health cues and consumer behaviours driving innovation, from cleaner sugar-free energy to hydration-focused and protein-based RTDs designed for convenient, everyday wellness.
Nutrition
Explore the 2027 Nutrition Taste Trends report to uncover the key flavour, function and performance shifts shaping the category across Europe. From the rise of creatine and hydration solutions to the growing focus on gut health and everyday wellness, this report reveals how nutrition is evolving beyond traditional sports formats.
Gain insight into emerging ingredients, changing consumer needs and flavour trends such as pistachio, matcha, hazelnut and fruit-forward profiles, alongside the continued importance of taste-led innovation. Discover how these elements are coming together to redefine powders, bars and functional products for the next wave of nutrition.
New Trend Reports Each Week
Alcohol
Coffee and Tea
Dairy
Savoury
Explore Our 2026 Flavour Trend Reports
Stay up to date with our 2026 Trend Reports
Ahead of the next wave of trends, revisit the 2026 reports to see the findings and analysis that set the direction for today’s market
Explore Our 2025 Flavour Trend Reports
Stay informed by reading our previous collection of flavour trend reports
While the new trends are on their way, dive into the 2025 reports to see the key findings and data that shaped the current landscape.
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