With sales of flavoured gin increasing by 751% we’ve highlighted key trends which we believe are going to drive innovation in the category over the next year.

With British Consumers purchasing over 60 million bottles of gin worth over £1.6 billion in 2018 and around 280 active gin distilleries (Mintel) we are seeing new and innovative trends emerging as brands try to compete in this crowded space. In 2019 only 50% of gin launches were unflavoured, compared to 80% in 2016.

In Synergy’s 2020 Gin report we have focused on key trends which can help both gin brands and tonic manufacturers stay ahead of the game with innovative flavour combinations and natural cues which tap into our 2021 consumer trends. From next generation citrus flavours (think yuzu, blood orange and pink grapefruit) through to quirky fantasy flavours (from mermaids to unicorns) our report highlights key brands and profiles which are standing out.