Vision & Mission Statement

Our Guiding Values

Our vision is to lead the way in taste in the selected markets in which we operate. Our corporate mission – to use consumer insights and technical knowledge to deliver great tasting foods and beverages for our customers – guides how we act and develop as a business.

We believe strongly in our core values and strive to demonstrate them at all times. 

1. Passionate about customers

We’re passionate about our customers. By understanding the complexity of their business needs and requirements, we can profitably service them better than our competitors. We put the customer at the heart of every decision in order to become their supplier of choice.

2. Freedom to create

We give ourselves and each other the freedom and space to explore our ideas because this fosters an entrepreneurial spirit. We trust each other and always assume positive intent. We’re innovative, constantly searching for new ideas that drive our customers’ growth and reapplying them across our growing international business to drive our growth.

3. Working together

We will overcome geography and time zones to ensure that we are regularly sharing our best ideas across sites and cooperating on projects to ensure that our customers get the best solution that the group has to offer. We’re open and we’re challenging. Above all, we always behave as a team – whether we’re together or apart.

If you want to learn more about how our values shape our approach to flavour development, contact us.