Insights

As part of our World Cup flavours series , we’re kicking off with a look at the American tastes scoring big in the UK. For years, European consumers have looked across the Atlantic for food and drink inspiration, and today that influence is stronger than ever. Major US brands like Shake Shack, Wingstop and Cinnabon […]

From sun-drenched piazzas to rooftop bars in London, the spritz has emerged as a global icon of relaxed, flavour-led drinking. Rooted in northern Italy and built around low alcohol aperitivo culture, spritzes are having a modern-day renaissance.  While Aperol has long been the star of the show, the broader spritz category is expanding fast with […]

British consumers have long had a soft spot for Indian cuisine, but what once centred around a narrow set of familiar dishes is now expanding into a much more dynamic and adventurous space. In a recent survey by OnePoll, 1 in 10 Gen Z consumers say they eat spicy foods everyday and 45% of Millennials […]

At Synergy, our annual European flavour trend reports offer strategic insights into the trajectories shaping global product development. As we continue to navigate an evolving consumer landscape defined by shifting tastes, cultural curiosity, and wellness priorities, flavour remains at the forefront of innovation. This year, we’ve released eight reports, each curated by our expert category […]

It’s that time of the year again, new year’s resolutions are being made, gyms are busy and the question “Are you doing dry January?” is asked everywhere.  Coined by Alcohol Change and Starting in 2013, dry January was born. Whether it’s for health reasons, personal challenges, or simply a reset after the holiday season, its […]

Consumers are increasingly seeking food and drinks that boost overall health and wellbeing. Better consumer access to health and nutrition information paired with heightened concern for health throughout the global Covid-19 pandemic is driving an increased need for functional foods that tap into different need states. Manufacturers are also driving this change, with the addition […]