2026 Food and Drink Taste Trends

Explore the 2026 Plant-Based Taste Trend Report to uncover the key shifts driving innovation in meat alternatives and plant-based meals across Europe. From smoky-sweet chipotle to umami-rich mushrooms and high-fibre legumes, this report highlights the bold, global flavours reshaping the category.

Find out how the plant-based space is maturing—moving beyond imitation into stand-alone flavour experiences that meet growing demands for health, sustainability, and creativity.

Explore the 2026 RTD Coffee & Tea Taste Trend Report to discover what’s brewing in the world of ready-to-drink beverages across Europe. From indulgent favourites like vanilla and caramel to functional flavours powered by matcha, this report breaks down the key shifts in health, flavour, and innovation.

See how clean label claims, added protein, and mindful choices are reshaping coffee and tea for the on-the-go consumer.

Explore the 2026 Savoury Taste Trends Report for key insights into the evolution of ready meals, soups, and sauces across Europe. From comfort-first classics to the rise of bold, globally inspired flavours like gochujang, this report highlights the key influences driving consumer choices.

Discover how street food culture, health-forward claims, and flavour experimentation are shaping the savoury landscape.

Explore the 2026 Soft Drinks Taste Trend Report to uncover the key flavour and innovation shifts redefining the category across Europe. From citrus-forward refreshment to brain-boosting functional waters, this report reveals how soft drinks are evolving to meet the demands of modern, health-conscious consumers.

Get insight into emerging ingredients, wellness-driven claims, and the bold flavour profiles shaping what’s next in soft drinks.

Explore the ever-evolving world of cakes, pastries, biscuits, and desserts across Europe. From nostalgic flavours like tiramisù to the growing demand for functional sweet treats, this report uncovers the key trends shaping the category.

Dive into shifting consumer preferences, emerging flavour trends and the innovative ways brands are balancing indulgence with health-conscious choices.

From the growing demand for premium tequila and botanical flavours to the rising influence of social media on cocktail trends, this report breaks down the key innovations shaping the future of the alcohol market.

Find out how consumers are moderating their alcohol intake, which flavours are on the rise, and what’s driving new product launches.

Check out the 2026 Dairy Trends Report for key insights into emerging trends in yoghurts, ice cream, and dairy alternative drinks across Europe.

Learn about evolving consumer preferences, ingredient trends, and the rising popularity of unique flavours like pistachio.

Explore the 2026 Nutrition Taste Trends Report for key insights into emerging flavours and ingredient innovations in sports bars, powders, and functional nutrition across Europe.

Find out which flavours are gaining traction, how consumer expectations are shifting, and what’s driving product innovation in the category.