Insights

Green pesto is a familiar flavour, but familiarity does not mean it has to stay within traditional applications. Fresh basil, savoury depth and aromatic notes give pesto a recognisable profile, while its versatility creates opportunities for brands looking to develop new savoury products. For product developers, the question is not simply whether consumers know pesto. […]

Ube has quickly become one of the most visually distinctive ingredients to emerge across food and beverage innovation. Recognisable for its vibrant purple colour, this Filipino purple yam has moved beyond its traditional roots to become an emerging flavour trend across the food and beverage industry. But is ube simply another social media-driven food trend, […]

Sports nutrition is evolving. As protein becomes an increasingly mainstream part of everyday diets, consumers are looking for products that deliver on performance without compromising on taste or enjoyment. This is creating new opportunities for brands to rethink how protein products look, feel and, importantly, taste. From Functional to Indulgent With 3 in 5 consumers […]

The Future of Nutrition Gummies: Consumer Trends Shaping the Category Consumers are increasingly looking for products that fit seamlessly into their everyday routines, and nutrition gummies are meeting that demand. Combining convenience, great taste and targeted health benefits, they’ve become one of the fastest-growing formats in the nutrition space. Across Western Europe, innovation is moving […]

The Rise of Functional Hydration Hydration is no longer just about thirst; it’s becoming a key pillar of modern health and wellness. Across Europe, functional beverages are seeing strong growth, now valued at €1.8 billion, with a +15% CAGR (2022–2025). Within this, hydration is emerging as a key driver alongside energy and protein. Product activity […]

Protein fortification is set to dominate the fortified food and beverage landscape of 2026. Manufacturers are continuing to extend the opportunity for protein-enriched foods and drinks beyond its role as a performance nutrition necessity to a preferred lifestyle choice. Protein, once restricted to its role as a post‑workout recovery boost, is fast becoming a mainstream […]