Insights

British consumers have long had a soft spot for Indian cuisine, but what once centred around a narrow set of familiar dishes is now expanding into a much more dynamic and adventurous space. In a recent survey by OnePoll, 1 in 10 Gen Z consumers say they eat spicy foods everyday and 45% of Millennials […]

At Synergy, our annual European flavour trend reports offer strategic insights into the trajectories shaping global product development. As we continue to navigate an evolving consumer landscape defined by shifting tastes, cultural curiosity, and wellness priorities, flavour remains at the forefront of innovation. This year, we’ve released eight reports, each curated by our expert category […]

It’s that time of the year again, new year’s resolutions are being made, gyms are busy and the question “Are you doing dry January?” is asked everywhere.  Coined by Alcohol Change and Starting in 2013, dry January was born. Whether it’s for health reasons, personal challenges, or simply a reset after the holiday season, its […]

Consumers are increasingly seeking food and drinks that boost overall health and wellbeing. Better consumer access to health and nutrition information paired with heightened concern for health throughout the global Covid-19 pandemic is driving an increased need for functional foods that tap into different need states. Manufacturers are also driving this change, with the addition […]

Culinary boundaries are constantly being pushed, with hybrid dishes combining heat, salty, sweet and umami flavours to redefine our palates. In a recent flavour survey by Innova, 22% of consumers globally reported looking for “intense and bold flavours” whilst 82% of consumers in Europe would be interested in ready meals with ‘heat’ or ‘spicy’ flavours. […]

Younger consumers are driving a wave of innovation in the beer market with their appetite for flavoured alcoholic beverages. Flavoured beer launches grew by 28% globally between 2018 and 2022 as brewers responded to the growing popularity of flavoured variants in other alcoholic segments like hard seltzers and ready to drink cocktails. (Innova)  Younger millennial […]