Insights

Banana is one of the most recognisable fruit flavours in food and beverage. Its naturally sweet, creamy and rounded profile has made it a familiar choice across everything from yoghurt and smoothies to bakery, desserts and nutrition products. But familiarity doesn’t have to mean predictable. The right flavour pairing can completely change how banana is […]

Longevity is becoming more than a conversation about living longer. Increasingly, consumers are looking at how they can support their health, energy and wellbeing over the longer term, creating opportunities for brands across nutrition, wellness, food and beverage. For the food and beverage industry, the emerging longevity space raises an interesting question: how can products […]

Green pesto is a familiar flavour, but familiarity does not mean it has to stay within traditional applications. Fresh basil, savoury depth and aromatic notes give pesto a recognisable profile, while its versatility creates opportunities for brands looking to develop new savoury products. For product developers, the question is not simply whether consumers know pesto. […]

Ube has quickly become one of the most visually distinctive ingredients to emerge across food and beverage innovation. Recognisable for its vibrant purple colour, this Filipino purple yam has moved beyond its traditional roots to become an emerging flavour trend across the food and beverage industry. But is ube simply another social media-driven food trend, […]

Sports nutrition is evolving. As protein becomes an increasingly mainstream part of everyday diets, consumers are looking for products that deliver on performance without compromising on taste or enjoyment. This is creating new opportunities for brands to rethink how protein products look, feel and, importantly, taste. From Functional to Indulgent With 3 in 5 consumers […]

The Future of Nutrition Gummies: Consumer Trends Shaping the Category Consumers are increasingly looking for products that fit seamlessly into their everyday routines, and nutrition gummies are meeting that demand. Combining convenience, great taste and targeted health benefits, they’ve become one of the fastest-growing formats in the nutrition space. Across Western Europe, innovation is moving […]