2025-2026 Category Trend Reports

2025-2026 key flavour trends

Staying ahead of the trend is critical when it comes to success in the food, beverage and nutrition markets which is why at Synergy we invest heavily in a range of insight tools to support our customers.

Our team of category experts have picked out the key flavour trends we believe will drive innovation in the alcohol, soft drinks, nutrition, dairy and sweet and savoury goods sectors in 2025 and 2026.

Make sure you’re on top of your innovation pipeline and click the links below to read our team’s market insight and category trend analysis for 2025-2026!

Friends,Happiness,Enjoying,Dinning,Eating,Concept

Click below to read the category reports

Alcohol

Trends include: From health care to self care, As you like it, Breaking the rules, The need for new & Moving forward with nostalgia

Soft Drinks

Trends include: From health care to self care, As you like it, Breaking the rules, The need for new & Moving forward with nostalgia

Nutrition

Trends include: From health care to self care, Smarter spending, The need for new & Breaking barriers

Savoury Plant-Based

Trends include: Smarter spending, Comforting classics, Bold flavours & The need for new

Dairy

Trends include: Affordable luxury, Comforting classics, Seasonal celebrations & Bright and bold

Savoury

Trends include: Smarter spending, Comforting classics, Bold flavours & Taste adventure

Sweet Goods

Trends include: Affordable luxury, Comforting classics, Seasonal celebrations & Bright and bold

Coffee

Trends include: From health care to self care, As you like it, Breaking the rules, The need for new & Moving forward with nostalgia

Contact Us

We’re passionate about helping our customers create great products.

Contact our sales and marketing team to request a sample, discuss a product specification or to learn more on our broad range of flavours and solutions.

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