2026 Food and Drink Taste Trends
Food and Drinks Trend Report
When developing products that resonate with consumers and standout in the evolving marketplace, understanding future taste trends is crucial for success.
Recognizing this importance, our category experts have created eight in-depth taste trend reports for 2026. Using the latest market and consumer insights, to empower our customers and partners in the food, beverage and nutrition industries.
Discover popular foods and flavours already making an impact, new and emerging flavours expected to grow and expert analysis and insights on what’s next for the industry.
Read the reports below to stay ahead of the curve!
Read The Latest Report
Soft Drinks Taste Trends Report
Explore the 2026 Soft Drinks Taste Trend Report to uncover the key flavour and innovation shifts redefining the category across Europe. From citrus-forward refreshment to brain-boosting functional waters, this report reveals how soft drinks are evolving to meet the demands of modern, health-conscious consumers.
Get insight into emerging ingredients, wellness-driven claims, and the bold flavour profiles shaping what’s next in soft drinks.
Sweet Goods Taste Trends Report
Explore the ever-evolving world of cakes, pastries, biscuits, and desserts across Europe. From nostalgic flavours like tiramisù to the growing demand for functional sweet treats, this report uncovers the key trends shaping the category.
Dive into shifting consumer preferences, emerging flavour trends and the innovative ways brands are balancing indulgence with health-conscious choices.
Alcohol Taste Trends Report
From the growing demand for premium tequila and botanical flavours to the rising influence of social media on cocktail trends, this report breaks down the key innovations shaping the future of the alcohol market.
Find out how consumers are moderating their alcohol intake, which flavours are on the rise, and what’s driving new product launches.
Dairy Taste Trends Report
Check out the 2026 Dairy Trends Report for key insights into emerging trends in yoghurts, ice cream, and dairy alternative drinks across Europe.
Learn about evolving consumer preferences, ingredient trends, and the rising popularity of unique flavours like pistachio.
Nutrition Taste Trends Report
Explore the 2026 Nutrition Taste Trends Report for key insights into emerging flavours and ingredient innovations in sports bars, powders, and functional nutrition across Europe.
Find out which flavours are gaining traction, how consumer expectations are shifting, and what’s driving product innovation in the category.
Trend Reports Coming Soon
New reports released each week
Plant Based
Coffee
Savoury
Explore Our 2025 Flavour Trend Reports
Stay informed by reading our previous collection of flavour trend reports
While the new trends are on their way, dive into the 2025 reports to see the key findings and data that shaped the current landscape.
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Contact our sales and marketing team to request a sample, discuss a product specification or to learn more on our broad range of flavours and solutions.