Inspiring Flavours & Trends

A greater sense of wellbeing, with a pace in harmony with Nature. People tend to have a proactive approach to health rather than reactive.

• The pandemic has exacerbated consumers’ focus on health and wellbeing – particularly claims around immunity and gut health.
• The lines are now being blurred between supplements and functional food and drink.
• Protein fortification continues to grow in the food & drink market.

There is a whole world out there for consumers to re-discover. Recreate favourite food and beverage experiences from their home.

• The pandemic has given consumers the opportunity to explore ways to create their favourite foods & drinks experiences at home.
• Consumers new found love of world cuisines, premium drinks and barista-quality coffee will continue on into the outside world.
• There’s a whole world out there to re-discover!

Consumers are more aware of the impact on the planet, what they do and what the broader community does. The Planet returns back what it gets — it is a mutual relationship.

• Intrigued and flexitarian consumers drive growth in demand for plant-based that tastes as good as the real thing.
• Global consumers are more concerned about the environment following COVID-19, with 35% of consumers say they pay more attention to sustainability claims (FMCGurus).
• COVID-19 has accelerated an already growing trend towards natural

Consumers understanding of community has been strengthened. They’re craving human connection, interactions and to create and evoke memories.

• Communities coming together to celebrate key workers, donate to those in need and help struggling industries and small businesses.
• Increased opportunity to create and evoke memories so we feel closer to our families and other times/generations.
• Stronger brand positioning with common interests and passions to which consumers can tie their identities and offer novel ways to support each other.