Flavours of the future – The Americas
Your new flavour forecast
Innovation is the lifeblood of success. Nowhere is this more evident than in the sports and performance nutrition market, where savvy consumers actively seek the latest nutritional science delivered in new and interesting formats and flavours.
According to data from Mintel, the importance of flavour is a key purchase driver – over 75% of consumers are influenced by flavour choice when purchasing a sports nutrition product – so creating innovative flavours for this market must remain a priority for any brand looking to thrive.
As part of our ongoing flavour exploration journey, we wanted to ensure that we uncovered the stars of tomorrow and beyond. Utilising world class trend data, coupled with analysis of social media, food blogs and Google search trends, we have identified seventeen flavours from North America and Latin America we anticipate to be the up and coming flavours in the sports nutrition category over the coming years.
Each flavour has been placed into one of four categories that illustrate where the flavour sits in terms of its lifecycle, from emerging flavours through to established flavours with growing potential.
Flavours of the Future:
North America
Valued at around $9bn in 2018, the United States has the largest, most advanced nutrition market on the globe. Consequently, many parts of the world look to North America for inspiration, particularly for flavour trends. From indulgent American classics like S’mores, to Asian flavours inspired by the country’s position as a cultural melting pot, we have selected ten different flavours currently gaining traction in the USA which we expect to make their way to other regions.
Emerging
Yuzu Mochi
Ahead of the curve, new to consumers and generally too novel to be on menus.
Growing
Cherry Tart
Tumeric
Speculoos
Matcha
Starting to appear in food products with potential mainstream in the near future.
Mainstream
Pecans
Regarded as normal or conventional in segment and poised to work in sports nutrition.
Established with Global Potential
S’mores
Birthday Cake
Cookie Dough
Well established in certain regions with potential for global appeal.
Flavours of the Future:
Latin America
Although less developed than the North American market, the growing middle class across many South American countries has created some of the fastest growing sports nutrition markets – particularly in countries like Brazil, Mexico, Peru and Argentina. Combined with an increasing global interest in Latin American cuisine, and the spotlight of recent sporting events shining on Brazil, many sports nutrition manufacturers are looking for the next big flavours from these regions. From our research, we have settled on seven flavours from the region with strong market potential across the globe.
Emerging
Taro
Ahead of the curve, new to consumers and generally too novel to be on menus.
Growing
Pitaya
Starting to appear in food products with potential mainstream in the near future.
Mainstream
Tiramisu
Açaí
Regarded as normal or conventional in segment and poised to work in sports nutrition.
Established with Global Potential
Alfajores
Tres Leches
Papaya Cream
Well established in certain regions with potential for global appeal.
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