Your new flavour forecast

Innovation is the lifeblood of success. Nowhere is this more evident than in the sports and performance nutrition market, where savvy consumers actively seek the latest nutritional science delivered in new and interesting formats and flavours.

According to data from Mintel, the importance of flavour is a key purchase driver – over 75% of consumers are influenced by flavour choice when purchasing a sports nutrition product – so creating innovative flavours for this market must remain a priority for any brand looking to thrive.

As part of our ongoing flavour exploration journey, we wanted to ensure that we uncovered the stars of tomorrow and beyond. Utilising world class trend data, coupled with analysis of social media, food blogs and Google search trends, we have identified seventeen flavours from North America and Latin America we anticipate to be the up and coming flavours in the sports nutrition category over the coming years.

Each flavour has been placed into one of four categories that illustrate where the flavour sits in terms of its lifecycle, from emerging flavours through to established flavours with growing potential.

Flavours of the Future:
North America

Valued at around $9bn in 2018, the United States has the largest, most advanced nutrition market on the globe. Consequently, many parts of the world look to North America for inspiration, particularly for flavour trends. From indulgent American classics like S’mores, to Asian flavours inspired by the country’s position as a cultural melting pot, we have selected ten different flavours currently gaining traction in the USA which we expect to make their way to other regions.

Flavours America-01 Flavours America-01 Flavours America-01
Flavours_Emerging

Emerging

Yuzu Mochi

Ahead of the curve, new to consumers and generally too novel to be on menus.

Flavours_Growing

Growing

Cherry Tart

Tumeric

Speculoos

Matcha

Starting to appear in food products with potential mainstream in the near future.

Flavours_Mainstream

Mainstream

Pecans

Regarded as normal or conventional in segment and poised to work in sports nutrition.

Flavours_Established

Established with Global Potential

S’mores

Birthday Cake

Cookie Dough

Well established in certain regions with potential for global appeal.

FOF America_Flavours of the Future

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Flavours of the Future:
Latin America

Although less developed than the North American market, the growing middle class across many South American countries has created some of the fastest growing sports nutrition markets – particularly in countries like Brazil, Mexico, Peru and Argentina. Combined with an increasing global interest in Latin American cuisine, and the spotlight of recent sporting events shining on Brazil, many sports nutrition manufacturers are looking for the next big flavours from these regions. From our research, we have settled on seven flavours from the region with strong market potential across the globe.

Flavours Latin America-01 Flavours Latin America-01 Flavours Latin America-01
Flavours_Emerging

Emerging

Taro

Ahead of the curve, new to consumers and generally too novel to be on menus.

Flavours_Growing

Growing

Pitaya

Starting to appear in food products with potential mainstream in the near future.

Flavours_Mainstream

Mainstream

Tiramisu

Açaí

Regarded as normal or conventional in segment and poised to work in sports nutrition.

Flavours_Established

Established with Global Potential

Alfajores

Tres Leches

Papaya Cream

Well established in certain regions with potential for global appeal.

Latin America Brochure_Flavours of the Future

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