Masking Taste Modulation

Protein fortification is set to dominate the fortified food and beverage landscape of 2026. Manufacturers are continuing to extend the opportunity for protein-enriched foods and drinks beyond its role as a performance nutrition necessity to a preferred lifestyle choice. Protein, once restricted to its role as a post‑workout recovery boost, is fast becoming a mainstream […]

Consumers are increasingly seeking food and drinks that boost overall health and wellbeing. Better consumer access to health and nutrition information paired with heightened concern for health throughout the global Covid-19 pandemic is driving an increased need for functional foods that tap into different need states. Manufacturers are also driving this change, with the addition […]

Watch Ulrick & Short and Synergy’s webinar here!

We make product reformulation simple with an all-in-one solution that has been designed to maintain taste, texture and mouthfeel in calorie-reduced bakery products.

The Synergy beverage team had a virtual session with Laura Willoughby – Co-Founder of Club Soda and Christine Partkinson – Co-Founder of Brimful Drinks.

In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.

From increased health awareness through to the impact of social media, consumers are increasingly turning to alcohol alternatives.

Did you know that global retail sales of plant-based food alternatives are tipped to reach up to $162 billion by 2030?

What matters most to consumers in 2021? We’ve picked out the five top consumer types and trending flavours which are going to drive innovation in the food and beverage sector next year.  Never before has the food and drink industry experienced such fast and far reaching change. Since the beginning of the last decade we […]

Many consumers recognise the importance of a healthy, balanced diet that contains a mixture of foods to achieve the recommended daily allowance (RDA) of micro and macronutrients.

Consumers want guilt-free moments of indulgence, meaning they want satisfying products that are free from “bad” ingredients and are high in “good” ingredients. 

Over the past five years, visibility and interest in plant-based diets has increased substantially, having gone from niche, to trend, to what the organisers of Veganuary this year called “a cultural shift”.

Butter has certainly grabbed the headlines in terms of price volatility with the chief executive of Arla going so far as to warn that this could translate into a butter shortage by Christmas.

When choosing to go meat-free, today’s consumer no longer has to pay for their healthier food choices with their taste buds.  

The growing market for BCAAs Fuelled by mainstream consumer interest in sports nutrition, protein has seen a meteoric rise in recent years.

Think there’s no way you could reduce saturated fat up to 70% in cheese sauce while retaining the desired flavour and texture? Think again.