Savoury Goods

British consumers have long had a soft spot for Indian cuisine, but what once centred around a narrow set of familiar dishes is now expanding into a much more dynamic and adventurous space. In a recent survey by OnePoll, 1 in 10 Gen Z consumers say they eat spicy foods everyday and 45% of Millennials […]

Culinary boundaries are constantly being pushed, with hybrid dishes combining heat, salty, sweet and umami flavours to redefine our palates. In a recent flavour survey by Innova, 22% of consumers globally reported looking for “intense and bold flavours” whilst 82% of consumers in Europe would be interested in ready meals with ‘heat’ or ‘spicy’ flavours. […]

Are you ready to elevate your Easter celebrations this year? Get ready to tantalize your taste buds because we’re bringing you the latest Easter trends in food and drink!

When Synergy revealed four key trends that would shape the future of food and drink for 2021-2022…

New regulations issued by the European Commission are changing the way flavourings can be used in organic food and beverage products.

Dive into the dessert menus at the UK and Ireland’s top eating spots as we pick out the most popular flavours and ingredients.

In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.

Download the full 2021 consumer and trends report Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.

What matters most to consumers in 2021? We’ve picked out the five top consumer types and trending flavours which are going to drive innovation in the food and beverage sector next year.  Never before has the food and drink industry experienced such fast and far reaching change. Since the beginning of the last decade we […]

Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.

As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.

As everyone is polishing off the last of the mince pies, we take a look at what was a hit on the shelves this Christmas and the flavours to look out for as we look ahead to Christmas 2020. 

Over the past five years, visibility and interest in plant-based diets has increased substantially, having gone from niche, to trend, to what the organisers of Veganuary this year called “a cultural shift”.

Getting good flavour delivery throughout a piece of meat or poultry can be challenging, particularly in factory setting.

Increasingly, consumers are paying more attention to Instagrammable food and drinks, and are spending more time than ever browsing and uploading images of food…

At Synergy, we have a number of authentic solutions designed to help our customers easily tap into the latest barbecue trends.

Keeping ahead of the curve in terms of food trends is critical for flavour specialists like Synergy. We help our customers to develop new products or varieties well before a flavour trend might be hitting the mainstream.

With the interest in American cuisine at an all-time high and showing no sign of slowing down, we have added a number of flavours and pastes to further extend our American range.

When choosing to go meat-free, today’s consumer no longer has to pay for their healthier food choices with their taste buds.  

For many people, their answer will be centred around food, and there are a few obvious things that are likely to come up, including chocolate eggs, simnel cake and hot cross buns.

So for British pie week, join us in celebrating Britain’s humblest dish by looking at the history of the pie, as well as what the future may hold for it…

In our last blog post, we discovered how honey is gaining traction across the food and beverage industry and is increasingly used to flavour a wide range of applications.

People have been drawn to the taste of honey for as long as bees have been building hives. With its popularity rising among consumers, honey is appearing on product labels for everything from yoghurts to alcoholic beverages.