Nutrition

Consumers are increasingly seeking food and drinks that boost overall health and wellbeing. Better consumer access to health and nutrition information paired with heightened concern for health throughout the global Covid-19 pandemic is driving an increased need for functional foods that tap into different need states. Manufacturers are also driving this change, with the addition […]

Flavours inspired by 2023 Colour of the Year

Blonde chocolate, also known as caramelised or golden chocolate, is making a return to our shelves and social media feeds.

Download the full 2021 consumer and trends report Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.

Many consumers recognise the importance of a healthy, balanced diet that contains a mixture of foods to achieve the recommended daily allowance (RDA) of micro and macronutrients.

Utilising the range of food and drink trend resources at our disposal, our team have created a ‘hot list’ of flavours we expect to trend in sports nutrition.

Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins. 

The plant-based protein segment is booming as the consumption of protein-rich diets across the globe has grown exponentially in the last decade.

Over the past decade, protein bars have played an increasingly important role as a convenient solution for grab-and-go nutrition…

As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.

As part of our ongoing flavour exploration journey, we wanted to ensure that we uncovered the stars of tomorrow and beyond.

Sporting events are well known to influence trending flavours, in 2012, when the Olympics were held in London there was a proudly British theme echoing the support of the host nation.

Consumer demand for plant-based protein products in the sports nutrition market is continuing to boom and market growth is showing no signs of abating.  Social media is abuzz too! 

Keeping ahead of the curve in terms of food trends is critical for flavour specialists like Synergy. We help our customers to develop new products or varieties well before a flavour trend might be hitting the mainstream.

When choosing to go meat-free, today’s consumer no longer has to pay for their healthier food choices with their taste buds.  

Pralines, truffles galore and heart-shaped chocolate boxes have long been associated with the 14th of February, but why are we so obsessed with offering sweets to our sweethearts on Valentine’s Day?

The growing market for BCAAs Fuelled by mainstream consumer interest in sports nutrition, protein has seen a meteoric rise in recent years.

In our last blog post, we discovered how honey is gaining traction across the food and beverage industry and is increasingly used to flavour a wide range of applications.

Wimbledon will take centre stage at the end of the month – and statistics reveal the scale of its global appeal. Last year, Tweets about Wimbledon were viewed an incredible eight billion times.