Plant-Based Solutions

As part of our World Cup flavours series , we’re kicking off with a look at the American tastes scoring big in the UK. For years, European consumers have looked across the Atlantic for food and drink inspiration, and today that influence is stronger than ever. Major US brands like Shake Shack, Wingstop and Cinnabon […]

Are you ready to elevate your Easter celebrations this year? Get ready to tantalize your taste buds because we’re bringing you the latest Easter trends in food and drink!

Flavours inspired by 2023 Colour of the Year

Watch Ulrick & Short and Synergy’s webinar here!

When Synergy revealed four key trends that would shape the future of food and drink for 2021-2022…

Synergy Flavours conducts primary research studies and analysis to better understand the behaviours and preferences of consumer groups, delivering actionable insights to influence product innovation.

In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.

Did you know that global retail sales of plant-based food alternatives are tipped to reach up to $162 billion by 2030?

Download the full 2021 consumer and trends report Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.

What matters most to consumers in 2021? We’ve picked out the five top consumer types and trending flavours which are going to drive innovation in the food and beverage sector next year.  Never before has the food and drink industry experienced such fast and far reaching change. Since the beginning of the last decade we […]

We’ve picked out the five top consumer types and trending flavours which are going to drive innovation in the food and beverage sector next year.

Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.

Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins. 

The plant-based protein segment is booming as the consumption of protein-rich diets across the globe has grown exponentially in the last decade.

As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.

As everyone is polishing off the last of the mince pies, we take a look at what was a hit on the shelves this Christmas and the flavours to look out for as we look ahead to Christmas 2020. 

Over the past five years, visibility and interest in plant-based diets has increased substantially, having gone from niche, to trend, to what the organisers of Veganuary this year called “a cultural shift”.

Consumer demand for plant-based protein products in the sports nutrition market is continuing to boom and market growth is showing no signs of abating.  Social media is abuzz too! 

Increasingly, consumers are paying more attention to Instagrammable food and drinks, and are spending more time than ever browsing and uploading images of food…

At Synergy, we have a number of authentic solutions designed to help our customers easily tap into the latest barbecue trends.

Keeping ahead of the curve in terms of food trends is critical for flavour specialists like Synergy. We help our customers to develop new products or varieties well before a flavour trend might be hitting the mainstream.

We’re taking it back to nature as we explore the latest trend that is in full bloom across the food and beverage industry.

When choosing to go meat-free, today’s consumer no longer has to pay for their healthier food choices with their taste buds.  

So for British pie week, join us in celebrating Britain’s humblest dish by looking at the history of the pie, as well as what the future may hold for it…

What is black grass jelly? Black grass jelly is one of the hottest new trends coming out of Asia and is beginning to penetrate other markets – particularly the US.