Sweet Goods

Are you ready to elevate your Easter celebrations this year? Get ready to tantalize your taste buds because we’re bringing you the latest Easter trends in food and drink!

Flavours inspired by 2023 Colour of the Year

This festive season is full of innovation, discover out favourite flavours in food and beverages

When Synergy revealed four key trends that would shape the future of food and drink for 2021-2022…

Blonde chocolate, also known as caramelised or golden chocolate, is making a return to our shelves and social media feeds.

New regulations issued by the European Commission are changing the way flavourings can be used in organic food and beverage products.

We make product reformulation simple with an all-in-one solution that has been designed to maintain taste, texture and mouthfeel in calorie-reduced bakery products.

Dive into the dessert menus at the UK and Ireland’s top eating spots as we pick out the most popular flavours and ingredients.

In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.

Did you know that global retail sales of plant-based food alternatives are tipped to reach up to $162 billion by 2030?

Download the full 2021 consumer and trends report Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.

Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.

Consumers want guilt-free moments of indulgence, meaning they want satisfying products that are free from “bad” ingredients and are high in “good” ingredients. 

The ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana Bread rose by 84% in the UK and 54% worldwide.

As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.

As everyone is polishing off the last of the mince pies, we take a look at what was a hit on the shelves this Christmas and the flavours to look out for as we look ahead to Christmas 2020. 

Increasingly, consumers are paying more attention to Instagrammable food and drinks, and are spending more time than ever browsing and uploading images of food…

Keeping ahead of the curve in terms of food trends is critical for flavour specialists like Synergy. We help our customers to develop new products or varieties well before a flavour trend might be hitting the mainstream.

We’re taking it back to nature as we explore the latest trend that is in full bloom across the food and beverage industry.

For many people, their answer will be centred around food, and there are a few obvious things that are likely to come up, including chocolate eggs, simnel cake and hot cross buns.

So for British pie week, join us in celebrating Britain’s humblest dish by looking at the history of the pie, as well as what the future may hold for it…

Pralines, truffles galore and heart-shaped chocolate boxes have long been associated with the 14th of February, but why are we so obsessed with offering sweets to our sweethearts on Valentine’s Day?

What is black grass jelly? Black grass jelly is one of the hottest new trends coming out of Asia and is beginning to penetrate other markets – particularly the US.

In our last blog post, we discovered how honey is gaining traction across the food and beverage industry and is increasingly used to flavour a wide range of applications.

People have been drawn to the taste of honey for as long as bees have been building hives. With its popularity rising among consumers, honey is appearing on product labels for everything from yoghurts to alcoholic beverages.

Wimbledon will take centre stage at the end of the month – and statistics reveal the scale of its global appeal. Last year, Tweets about Wimbledon were viewed an incredible eight billion times.