Beverage

As part of our World Cup flavours series , we’re kicking off with a look at the American tastes scoring big in the UK. For years, European consumers have looked across the Atlantic for food and drink inspiration, and today that influence is stronger than ever. Major US brands like Shake Shack, Wingstop and Cinnabon […]

From sun-drenched piazzas to rooftop bars in London, the spritz has emerged as a global icon of relaxed, flavour-led drinking. Rooted in northern Italy and built around low alcohol aperitivo culture, spritzes are having a modern-day renaissance.  While Aperol has long been the star of the show, the broader spritz category is expanding fast with […]

It’s that time of the year again, new year’s resolutions are being made, gyms are busy and the question “Are you doing dry January?” is asked everywhere.  Coined by Alcohol Change and Starting in 2013, dry January was born. Whether it’s for health reasons, personal challenges, or simply a reset after the holiday season, its […]

Younger consumers are driving a wave of innovation in the beer market with their appetite for flavoured alcoholic beverages. Flavoured beer launches grew by 28% globally between 2018 and 2022 as brewers responded to the growing popularity of flavoured variants in other alcoholic segments like hard seltzers and ready to drink cocktails. (Innova)  Younger millennial […]

It’s no secret that in recent years clear protein has been reshaping the landscape of dietary supplements and hydration drinks, becoming one of the fastest growing nutrition categories. With their demand increasing it’s no wonder major brands are getting in on the clear protein action. In Europe, the number of product launches has skyrocketed by […]

Are you ready to elevate your Easter celebrations this year? Get ready to tantalize your taste buds because we’re bringing you the latest Easter trends in food and drink!

How innovation hopes to bring fun, sociability and indulgence to low/no drinks.

Flavours inspired by 2023 Colour of the Year

This festive season is full of innovation, discover out favourite flavours in food and beverages

The energy market continues to evolve, moving away from high sugar and caffeine content to natural, clean labels.

When Synergy revealed four key trends that would shape the future of food and drink for 2021-2022…

Blonde chocolate, also known as caramelised or golden chocolate, is making a return to our shelves and social media feeds.

New regulations issued by the European Commission are changing the way flavourings can be used in organic food and beverage products.

The Synergy beverage team had a virtual session with Laura Willoughby – Co-Founder of Club Soda and Christine Partkinson – Co-Founder of Brimful Drinks.

In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.

From increased health awareness through to the impact of social media, consumers are increasingly turning to alcohol alternatives.

Synergy’s global citrus programme opens up a world of possibilities for manufacturers looking to tap into the demands of today’s consumers.

Download the full 2021 consumer and trends report Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.

Tea in general is well-known to be extremely good for health. In Asian countries, tea is not only a hugely popular beverage but also a part of culture and custom.

What matters most to consumers in 2021? We’ve picked out the five top consumer types and trending flavours which are going to drive innovation in the food and beverage sector next year.  Never before has the food and drink industry experienced such fast and far reaching change. Since the beginning of the last decade we […]

Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.

Consumers want guilt-free moments of indulgence, meaning they want satisfying products that are free from “bad” ingredients and are high in “good” ingredients. 

Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking.

As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.

White claw revolution  Hard seltzers have been circulating in the US for a few years but became a cultural phenomenon in Summer of 2019 led by the brand White Claw.

As everyone is polishing off the last of the mince pies, we take a look at what was a hit on the shelves this Christmas and the flavours to look out for as we look ahead to Christmas 2020. 

We take a look at how rum’s fortunes in the UK have changed over the past decade, as well as pick out some of the key trends from the festival.

If you’ve been living anywhere other than under a rock for the past five years, you might have noticed that gin has become quite popular!

Increasingly, consumers are paying more attention to Instagrammable food and drinks, and are spending more time than ever browsing and uploading images of food…

In the UK, according to a YouGov poll, five million people signed up to ‘Dry January’ last year, and Alcohol Concern says participants of its New Year campaign have quadrupled in three years.

Keeping ahead of the curve in terms of food trends is critical for flavour specialists like Synergy. We help our customers to develop new products or varieties well before a flavour trend might be hitting the mainstream.

We’re taking it back to nature as we explore the latest trend that is in full bloom across the food and beverage industry.

Research has found that major capital investment is being made into many expanding coffee businesses, along with time, effort and skill into differentiating their product lines.

What is black grass jelly? Black grass jelly is one of the hottest new trends coming out of Asia and is beginning to penetrate other markets – particularly the US.

In our last blog post, we discovered how honey is gaining traction across the food and beverage industry and is increasingly used to flavour a wide range of applications.

Tomorrow (16th August) is National Rum Day, so if anyone in the office is looking a bit sluggish on Wednesday morning – now you know why! 

Wimbledon will take centre stage at the end of the month – and statistics reveal the scale of its global appeal. Last year, Tweets about Wimbledon were viewed an incredible eight billion times.