Co-creation & Collaboration

It’s that time of the year again, new year’s resolutions are being made, gyms are busy and the question “Are you doing dry January?” is asked everywhere.  Coined by Alcohol Change and Starting in 2013, dry January was born. Whether it’s for health reasons, personal challenges, or simply a reset after the holiday season, its […]

Consumers are increasingly seeking food and drinks that boost overall health and wellbeing. Better consumer access to health and nutrition information paired with heightened concern for health throughout the global Covid-19 pandemic is driving an increased need for functional foods that tap into different need states. Manufacturers are also driving this change, with the addition […]

Culinary boundaries are constantly being pushed, with hybrid dishes combining heat, salty, sweet and umami flavours to redefine our palates. In a recent flavour survey by Innova, 22% of consumers globally reported looking for “intense and bold flavours” whilst 82% of consumers in Europe would be interested in ready meals with ‘heat’ or ‘spicy’ flavours. […]

Younger consumers are driving a wave of innovation in the beer market with their appetite for flavoured alcoholic beverages. Flavoured beer launches grew by 28% globally between 2018 and 2022 as brewers responded to the growing popularity of flavoured variants in other alcoholic segments like hard seltzers and ready to drink cocktails. (Innova)  Younger millennial […]

It’s no secret that in recent years clear protein has been reshaping the landscape of dietary supplements and hydration drinks, becoming one of the fastest growing nutrition categories. With their demand increasing it’s no wonder major brands are getting in on the clear protein action. In Europe, the number of product launches has skyrocketed by […]

Are you ready to elevate your Easter celebrations this year? Get ready to tantalize your taste buds because we’re bringing you the latest Easter trends in food and drink!

How innovation hopes to bring fun, sociability and indulgence to low/no drinks.

Flavours inspired by 2023 Colour of the Year

This festive season is full of innovation, discover out favourite flavours in food and beverages

The energy market continues to evolve, moving away from high sugar and caffeine content to natural, clean labels.

When Synergy revealed four key trends that would shape the future of food and drink for 2021-2022…

Synergy Flavours conducts primary research studies and analysis to better understand the behaviours and preferences of consumer groups, delivering actionable insights to influence product innovation.

Blonde chocolate, also known as caramelised or golden chocolate, is making a return to our shelves and social media feeds.

New regulations issued by the European Commission are changing the way flavourings can be used in organic food and beverage products.

We make product reformulation simple with an all-in-one solution that has been designed to maintain taste, texture and mouthfeel in calorie-reduced bakery products.

Dive into the dessert menus at the UK and Ireland’s top eating spots as we pick out the most popular flavours and ingredients.

The Synergy beverage team had a virtual session with Laura Willoughby – Co-Founder of Club Soda and Christine Partkinson – Co-Founder of Brimful Drinks.

In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.

From increased health awareness through to the impact of social media, consumers are increasingly turning to alcohol alternatives.

Did you know that global retail sales of plant-based food alternatives are tipped to reach up to $162 billion by 2030?

Synergy’s global citrus programme opens up a world of possibilities for manufacturers looking to tap into the demands of today’s consumers.

Download the full 2021 consumer and trends report Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.

Tea in general is well-known to be extremely good for health. In Asian countries, tea is not only a hugely popular beverage but also a part of culture and custom.

What matters most to consumers in 2021? We’ve picked out the five top consumer types and trending flavours which are going to drive innovation in the food and beverage sector next year.  Never before has the food and drink industry experienced such fast and far reaching change. Since the beginning of the last decade we […]

Many consumers recognise the importance of a healthy, balanced diet that contains a mixture of foods to achieve the recommended daily allowance (RDA) of micro and macronutrients.

We’ve picked out the five top consumer types and trending flavours which are going to drive innovation in the food and beverage sector next year.

Utilising the range of food and drink trend resources at our disposal, our team have created a ‘hot list’ of flavours we expect to trend in sports nutrition.

Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.

Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins. 

Nostalgia trends come around in waves – generally around times of uncertainty. Nostalgia is a trend that has been growing considerably recently in the media, fashion and food. 

From unicorns through to mermaids and flamingos, we have seen an explosion of colour and imagination on our shelves in recent times.

Consumers want guilt-free moments of indulgence, meaning they want satisfying products that are free from “bad” ingredients and are high in “good” ingredients. 

Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking.

The ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana Bread rose by 84% in the UK and 54% worldwide.

The plant-based protein segment is booming as the consumption of protein-rich diets across the globe has grown exponentially in the last decade.

Texture, flavour intensity and premium ingredients are key product attributes on which baked goods can be judged.

Over the past decade, protein bars have played an increasingly important role as a convenient solution for grab-and-go nutrition…

As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.

White claw revolution  Hard seltzers have been circulating in the US for a few years but became a cultural phenomenon in Summer of 2019 led by the brand White Claw.

As everyone is polishing off the last of the mince pies, we take a look at what was a hit on the shelves this Christmas and the flavours to look out for as we look ahead to Christmas 2020. 

As part of our ongoing flavour exploration journey, we wanted to ensure that we uncovered the stars of tomorrow and beyond.

Sporting events are well known to influence trending flavours, in 2012, when the Olympics were held in London there was a proudly British theme echoing the support of the host nation.

We take a look at how rum’s fortunes in the UK have changed over the past decade, as well as pick out some of the key trends from the festival.

Over the past five years, visibility and interest in plant-based diets has increased substantially, having gone from niche, to trend, to what the organisers of Veganuary this year called “a cultural shift”.

Consumer demand for plant-based protein products in the sports nutrition market is continuing to boom and market growth is showing no signs of abating.  Social media is abuzz too! 

Getting good flavour delivery throughout a piece of meat or poultry can be challenging, particularly in factory setting.

If you’ve been living anywhere other than under a rock for the past five years, you might have noticed that gin has become quite popular!

Increasingly, consumers are paying more attention to Instagrammable food and drinks, and are spending more time than ever browsing and uploading images of food…

At Synergy, we have a number of authentic solutions designed to help our customers easily tap into the latest barbecue trends.

In the UK, according to a YouGov poll, five million people signed up to ‘Dry January’ last year, and Alcohol Concern says participants of its New Year campaign have quadrupled in three years.

Keeping ahead of the curve in terms of food trends is critical for flavour specialists like Synergy. We help our customers to develop new products or varieties well before a flavour trend might be hitting the mainstream.

We’re taking it back to nature as we explore the latest trend that is in full bloom across the food and beverage industry.

Research has found that major capital investment is being made into many expanding coffee businesses, along with time, effort and skill into differentiating their product lines.

With the interest in American cuisine at an all-time high and showing no sign of slowing down, we have added a number of flavours and pastes to further extend our American range.

When choosing to go meat-free, today’s consumer no longer has to pay for their healthier food choices with their taste buds.  

For many people, their answer will be centred around food, and there are a few obvious things that are likely to come up, including chocolate eggs, simnel cake and hot cross buns.

So for British pie week, join us in celebrating Britain’s humblest dish by looking at the history of the pie, as well as what the future may hold for it…

Pralines, truffles galore and heart-shaped chocolate boxes have long been associated with the 14th of February, but why are we so obsessed with offering sweets to our sweethearts on Valentine’s Day?

What is black grass jelly? Black grass jelly is one of the hottest new trends coming out of Asia and is beginning to penetrate other markets – particularly the US.

The growing market for BCAAs Fuelled by mainstream consumer interest in sports nutrition, protein has seen a meteoric rise in recent years.

In our last blog post, we discovered how honey is gaining traction across the food and beverage industry and is increasingly used to flavour a wide range of applications.

Tomorrow (16th August) is National Rum Day, so if anyone in the office is looking a bit sluggish on Wednesday morning – now you know why! 

People have been drawn to the taste of honey for as long as bees have been building hives. With its popularity rising among consumers, honey is appearing on product labels for everything from yoghurts to alcoholic beverages.

Wimbledon will take centre stage at the end of the month – and statistics reveal the scale of its global appeal. Last year, Tweets about Wimbledon were viewed an incredible eight billion times.