Co-creation & Collaboration
Insight-led Innovation that positions you for success
Synergy’s success is reliant on our commitment to innovation. Our customers can expect to benefit from our desire to push the boundaries of food and flavour whether that’s in new technologies, optimised processes or insights gleaned from working at the forefront of the food, beverage and nutrition space.
Taste for Performance
We work closely with our Nutrition division in Carbery, to combine our flavour expertise with their knowledge of whey protein. This unique combination of expertise means we have unrivalled ability to develop products that strike the perfect balance of exceptional taste and outstanding performance.
Working in partnership with our customers, our flavour chemists, R&D scientists and application specialists can create delicious flavour solutions for specific audiences and formats.
Visit Carbery.com to learn about the latest taste for performance nutrition.
A Sweeter Taste
Working collaboratively with industry experts has given us a unique understanding of sweetness solutions and allowed us to develop a portfolio of flavour solutions which can be used in conjunction with sweeteners to create market leading, reduced sugar products for our customers.
Find out more about how we collaborated with an industry leading sweetener supplier to deliver a range of great tasting, zero-sugar tonics which pair perfectly with gin!
Next Gen Calorie Reduction
Working collaboratively with industry experts has allowed us to extend our knowledge beyond flavour and taste challenges. We combine our expertise in flavour with the latest texture solutions to improve the taste experience of reduced calorie products.
Easter Inspiration: Top trends for 2023
Are you ready to elevate your Easter celebrations this year? Get ready to tantalize your taste buds because we’re bringing you the latest Easter trends in food and drink!read more
The FoodNavigator Podcast: Synergy Flavours’ innovations in low/no drinks
How innovation hopes to bring fun, sociability and indulgence to low/no drinks.read more
Viva Magenta: flavours inspired by the 2023 Colour of the Year
Flavours inspired by 2023 Colour of the Yearread more
A Taste of Winter: deliciously cosy food and drink flavours
This festive season is full of innovation, discover out favourite flavours in food and beveragesread more
Natural Energy Beverages
The energy market continues to evolve, moving away from high sugar and caffeine content to natural, clean labels.read more
2022 Food and Drink Trends | Part Two
When Synergy revealed four key trends that would shape the future of food and drink for 2021-2022…read more
Plant based consumer insights
Synergy Flavours conducts primary research studies and analysis to better understand the behaviours and preferences of consumer groups, delivering actionable insights to influence product innovation.read more
Blonde chocolate, also known as caramelised or golden chocolate, is making a return to our shelves and social media feeds.read more
Organic Suitable Flavourings
New regulations issued by the European Commission are changing the way flavourings can be used in organic food and beverage products.read more
Next Generation Calorie Reduction
We make product reformulation simple with an all-in-one solution that has been designed to maintain taste, texture and mouthfeel in calorie-reduced bakery products.read more
Trending sweet flavours, as selected by Michelin Star Chefs
Dive into the dessert menus at the UK and Ireland’s top eating spots as we pick out the most popular flavours and ingredients.read more
Low and No session
The Synergy beverage team had a virtual session with Laura Willoughby – Co-Founder of Club Soda and Christine Partkinson – Co-Founder of Brimful Drinks.read more
2022 Food and Drink Trends | Part One
In part one of our trend refresh we revisit two of the key trends of 2021-22 and highlight the key consumers driving change in 2022 and beyond.read more
Low and No Market Solutions
From increased health awareness through to the impact of social media, consumers are increasingly turning to alcohol alternatives.read more
Plant-based or taste: do we need to choose?
Did you know that global retail sales of plant-based food alternatives are tipped to reach up to $162 billion by 2030?read more
Synergy’s global citrus programme opens up a world of possibilities for manufacturers looking to tap into the demands of today’s consumers.read more
2021 food and drink trends: the consumers driving innovation
Download the full 2021 consumer and trends report Staying ahead of the curve has always been the difference between success and failure within the food industry, but in today’s world of social media this is even more prevalent.read more
Speciality Tea in Asia
Tea in general is well-known to be extremely good for health. In Asian countries, tea is not only a hugely popular beverage but also a part of culture and custom.read more
Driving the future of food & drink: consumer and flavour trends for 2021
What matters most to consumers in 2021? We’ve picked out the five top consumer types and trending flavours which are going to drive innovation in the food and beverage sector next year. Never before has the food and drink industry experienced such fast and far reaching change. Since the beginning of the last decade we […]read more
Vitamin and Mineral Supplements: a renaissance category
Many consumers recognise the importance of a healthy, balanced diet that contains a mixture of foods to achieve the recommended daily allowance (RDA) of micro and macronutrients.read more
Driving the future of food & drink
We’ve picked out the five top consumer types and trending flavours which are going to drive innovation in the food and beverage sector next year.read more
Flavours of the future Mediterranean
Utilising the range of food and drink trend resources at our disposal, our team have created a ‘hot list’ of flavours we expect to trend in sports nutrition.read more
2020 Halloween Review
Like all holidays, Halloween comes once a year. A day for children and adults to dress up in spooky costumes, play pranks and enjoy as many sweets and chocolates as they can get their hands on.read more
Delivering on consumer’s expectations for plant-based nutritional products
Synergy Flavours invests in on-going analytical and consumer research into understanding plant-based proteins.read more
We’re Feeling Nostalgic
Nostalgia trends come around in waves – generally around times of uncertainty. Nostalgia is a trend that has been growing considerably recently in the media, fashion and food.read more
From unicorns through to mermaids and flamingos, we have seen an explosion of colour and imagination on our shelves in recent times.read more
Satisfy consumer cravings with ‘conscious indulgence’
Consumers want guilt-free moments of indulgence, meaning they want satisfying products that are free from “bad” ingredients and are high in “good” ingredients.read more
Low and No alcohol
Low and no alcohol is an emerging trend in the beverage sector set to shake up the landscape and people’s perception of social drinking.read more
Baking went Bananas!
The ‘brilliant banana loaf’ recipe became BBC good food’s highest searched recipe on the website and google searches for Banana Bread rose by 84% in the UK and 54% worldwide.read more
Don’t Worry, Pea Happy: Understanding the difference in taste profile across different sources of pea protein
The plant-based protein segment is booming as the consumption of protein-rich diets across the globe has grown exponentially in the last decade.read more
Ready, Steady, Gouda
Texture, flavour intensity and premium ingredients are key product attributes on which baked goods can be judged.read more
Are your protein bars built to last?
Over the past decade, protein bars have played an increasingly important role as a convenient solution for grab-and-go nutrition…read more
2020 consumer trends: the future of food & drink
As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures.read more
Hard Seltzer: The US summer Hit that’s heading for the UK
White claw revolution Hard seltzers have been circulating in the US for a few years but became a cultural phenomenon in Summer of 2019 led by the brand White Claw.read more
Christmas 2019 in a Chest-nutshell and 2020 Predictions
As everyone is polishing off the last of the mince pies, we take a look at what was a hit on the shelves this Christmas and the flavours to look out for as we look ahead to Christmas 2020.read more
Flavours of the future Americas
As part of our ongoing flavour exploration journey, we wanted to ensure that we uncovered the stars of tomorrow and beyond.read more
In the ‘sport-light’ – how key global sporting events could drive interest in Japanese food & drink
Sporting events are well known to influence trending flavours, in 2012, when the Olympics were held in London there was a proudly British theme echoing the support of the host nation.read more
UK Rum Festival review & trends 2019
We take a look at how rum’s fortunes in the UK have changed over the past decade, as well as pick out some of the key trends from the festival.read more
Overcoming taste challenges in meat alternative products
Over the past five years, visibility and interest in plant-based diets has increased substantially, having gone from niche, to trend, to what the organisers of Veganuary this year called “a cultural shift”.read more
Power up your plant-based protein
Consumer demand for plant-based protein products in the sports nutrition market is continuing to boom and market growth is showing no signs of abating. Social media is abuzz too!read more
Flavour solutions meat and poultry products
Getting good flavour delivery throughout a piece of meat or poultry can be challenging, particularly in factory setting.read more
Flavour pairing for gin? We’ll drink to that!
If you’ve been living anywhere other than under a rock for the past five years, you might have noticed that gin has become quite popular!read more
Vibrant violet: purple sweet potato is a hit with consumers
Increasingly, consumers are paying more attention to Instagrammable food and drinks, and are spending more time than ever browsing and uploading images of food…read more
Fire up that grill – it’s barbecue season!
At Synergy, we have a number of authentic solutions designed to help our customers easily tap into the latest barbecue trends.read more
Grown up soft drinks: make mine a pink lemonade
In the UK, according to a YouGov poll, five million people signed up to ‘Dry January’ last year, and Alcohol Concern says participants of its New Year campaign have quadrupled in three years.read more
What’s in store for the food industry in 2018?
Keeping ahead of the curve in terms of food trends is critical for flavour specialists like Synergy. We help our customers to develop new products or varieties well before a flavour trend might be hitting the mainstream.read more
Power to the plants: blooming botanicals
We’re taking it back to nature as we explore the latest trend that is in full bloom across the food and beverage industry.read more
Catering for coffee connoisseurs
Research has found that major capital investment is being made into many expanding coffee businesses, along with time, effort and skill into differentiating their product lines.read more
Inspiring Tastes America
With the interest in American cuisine at an all-time high and showing no sign of slowing down, we have added a number of flavours and pastes to further extend our American range.read more
Uncover the secret of meat-free flavour
When choosing to go meat-free, today’s consumer no longer has to pay for their healthier food choices with their taste buds.read more
Hot Cross Fun – Taking a look at exciting new innovation on the shelves this Easter
For many people, their answer will be centred around food, and there are a few obvious things that are likely to come up, including chocolate eggs, simnel cake and hot cross buns.read more
Humble pie – celebrate British pie week with Synergy
So for British pie week, join us in celebrating Britain’s humblest dish by looking at the history of the pie, as well as what the future may hold for it…read more
Fall in love with chocolate this Valentine’s Day
Pralines, truffles galore and heart-shaped chocolate boxes have long been associated with the 14th of February, but why are we so obsessed with offering sweets to our sweethearts on Valentine’s Day?read more
Is black grass jelly Asia’s hottest new trend?
What is black grass jelly? Black grass jelly is one of the hottest new trends coming out of Asia and is beginning to penetrate other markets – particularly the US.read more
Taking sports nutrition to the next level of taste
The growing market for BCAAs Fuelled by mainstream consumer interest in sports nutrition, protein has seen a meteoric rise in recent years.read more
Busy bees – a behind the scenes look at developing Synergy’s true-to-nature honey range
In our last blog post, we discovered how honey is gaining traction across the food and beverage industry and is increasingly used to flavour a wide range of applications.read more
Are you ready to ‘rum’-ble? Synergy’s rum cocktail range has you covered for National Rum Day
Tomorrow (16th August) is National Rum Day, so if anyone in the office is looking a bit sluggish on Wednesday morning – now you know why!read more
What’s all the buzz about honey?
People have been drawn to the taste of honey for as long as bees have been building hives. With its popularity rising among consumers, honey is appearing on product labels for everything from yoghurts to alcoholic beverages.read more
Get yourself ‘set’ for Wimbledon
Wimbledon will take centre stage at the end of the month – and statistics reveal the scale of its global appeal. Last year, Tweets about Wimbledon were viewed an incredible eight billion times.read more
We’re passionate about helping our customers create great products.
Complete the form below to get in touch with a member of our team to leverage our operations for global solutions based on true inspiration.